Monday 11 June 2012

Marketing Daily - Topshop hires Burberry exec to boost global brand ambitions; plus Euro 2012, Apple, Diageo and Tesco

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Topshop hires Burberry's Justin Cooke as CMO
Matthew Chapman,
11 June 2012
 

Topshop has poached Burberry's vice-president of public relations Justin Cooke as chief...

Topshop: key marketing hire
 
 
Sponsors face Euro 2012 fatigue
Nicola Clark,
11 June 2012
 

England football sponsors are facing an uphill struggle to engage with consumers,...

Euro 2012: sponsors face football fatigue
 
 
BBC hires former Diageo marketer Philip Almond
Maisie McCabe,
11 June 2012
 

Former Diageo marketer Philip Almond has been appointed as marketing and audiences...

Philip Almond
 
 
Apple's venture into mapping raises privacy concerns
Sarah Shearman,
11 June 2012
 

Apple is expected to announce its new Maps venture later today, which...

Apple: expected to announce map service
 
 
Rapper Tinchy Stryder partners with DSG Retail to develop tech range
Arif Durrani,
11 June 2012
 

Tinchy Stryder, the MOBO award-winning rapper, has formed a partnership with DSG...

Rapper Tinchy Stryder partners with Goji to develop tech range
 
 
Next rolls out Facebook app to mark 30 years of fashion
Sarah Shearman,
11 June 2012
 

Next, the high-street retailer, has launched a Facebook app, integrated with Spotify,...

Next: rolls out Facebook app
 
 
Tesco reports UK sales fall despite turnaround plans
John Reynolds,
11 June 2012
 

Tesco has notched up a record of more than £1bn in weekly...

Philip Clarke: chief executive, Tesco
 
 
 
Also in the News
 
Sex and the City star shares love of Super Mario
Matthew Chapman,
11 June 2012
 
Change4Life ads push sports activity packs
Nick Batten,
11 June 2012
 
Sunday Telegraph publishes its first-ever quality paper cover wrap
John Reynolds,
11 June 2012
 
 
 
Blogs
 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
From familiar to knockout in 90 seconds
Mark Pearson, TDA
 

Bartle Bogle Hegarty's DRTV ad for charity Missing People confounded me. What looks like...

 
 
I wouldn’t put that in my mouth!
Jonathan Weeks
 

Jon Weeks Director at Ipsos Marketing, looks at extreme examples of flavour innovation and asks - would you put this...

 
 
Social Media is a game of chess
Richard Fullerton
 

The recent news that McDonald's is recruiting an army of friendly bloggers in the US...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Senior Marketing Planning Manager, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

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CRM eMarketing Manager, Kaplan International Colleges £40k + up to £5k annual bonus, West Kensington W14 8HQ

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Digital Sales Executive at Female Lifestyle Brand, Propel £25000 - £35000 per annum + £25-35K+Benefits, City of London

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