Thursday 14 June 2012

Marketing Daily - Nokia parts company with CMO amid sweeping management changes; plus YouTube, P&G, McDonald's, and BT

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Nokia parts company with CMO and Vertu ahead of massive job cuts
Matthew Chapman,
14 June 2012
 

Nokia has as sold its luxury handset brand Vertu and parted company...

Jerri DeVard: departing chief marketing officer
 
 
YouTube's Anna Bateson: why the world needs our site
Sarah Shearman,
14 June 2012
 

The YouTube marketing director EMEA has a clear vision of the video-sharing...

YouTube's Anna Bateson: why the world needs our site
 
 
P&G launches virtual beauty and style app
John Reynolds,
14 June 2012
 

Proctor & Gamble is launching a mobile app that offers visitors to...

Beauty Recommended: London beauty guide from P&G
 
 
McDonald's set to unveil eco outfits next week
John Reynolds,
14 June 2012
 

McDonald's is expected to unveil its 100% recycled uniforms, designed by Wayne...

McDonald's: new uniforms will be unveiled next week
 
 
Disabled pressure group to attack Atos' Olympic sponsorship
Matthew Chapman,
14 June 2012
 

Disabled People Against Cuts (DPAC) is launching an online campaign against the...

Dpac: Atos campaign
 
 
Olympic organisers consider free football ticket handout
Nick Batten,
14 June 2012
 

London 2012 organisers could give away free tickets to Olympic football matches,...

Wembley Stadium: one of the Olympic Football tournament venues
 
 
BT takes Premier League rights off ESPN
Maisie McCabe,
13 June 2012
 

BSkyB has retained the majority of the rights to broadcast live coverage...

Premier League: 2011/12 champions Manchester City
 
 
Amazon and Google in domain name frenzy
Daniel Farey-Jones,
13 June 2012
 

Amazon and Google have applied for more than 150 domain names between...

Google: joins the rush for domian names
 
 
Promotion: Ketchum’s Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards, PPA, Business columnist of the year,
13 June 2012
 
We'll Call You: Trinity Mirror
13 June 2012
 
My Secret Work Weapon: Seth Godin's work inspires me to think differently
Alison Lancaster, Marketing director, Kiddicare and Morrisons.com,
13 June 2012
 
Sector Insight: chocolate confectionery
Jane Bainbridge,
13 June 2012
 
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...

 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
From familiar to knockout in 90 seconds
Mark Pearson, TDA
 

Bartle Bogle Hegarty's DRTV ad for charity Missing People confounded me. What looks like...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Direct Marketing Co-ordinator, Islamic Relief £32,000 per annum, (plus £3k pa London weighting), London

Senior Marketing Planning Manager, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Online Marketing Manager, Traidcraft £24,111, Gateshead, Tyne & Wear

CRM eMarketing Manager, Kaplan International Colleges £40k + up to £5k annual bonus, West Kensington W14 8HQ

Acount Director, Luxury, £200-220 per day, Blue Skies Marketing Recruitment £200 to £220 per day, London

Account Director | London | £50,000 - £55,000, Dynamic New Alliances £50,000 - £55,000, London

Commercial Director, SkillsActive £70,000 per annum plus PRP, Central London

Senior Account Manager - FMCG Insights Innovation Strategy Branding and Design Agency - London., Spectrum £40,000 - £47,000, West London

Mid-Weight Digital Project Manager, Source £30000 - £38000 per annum + Bonus, London

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