Tuesday 12 June 2012

Marketing Daily - McDonald's is the big winner at the Marketing Society Awards for Excellence 2012; plus Innocent, Unilever, Apple, and eBay

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
Alex Brownsell,
12 June 2012
 

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards...

McDonald's: winners of Grand Prix at Marketing Society Awards for Excellence 2012
 
 
Poor ticket sales forces Innocent to abandon Olympic festival
John Reynolds,
12 June 2012
 

Innocent has axed plans to host a festival to promote its sponsorship...

Innocent Drinks: scrapping plans to revive summer festival
 
 
Unilever boosts 'magic' strategy with new global hires
Loulla-Mae Eleftheriou-Smith,
12 June 2012
 

Unilever's Marc Mathieu has made two appointments to his global team, as...

Unilever recruits: new VPs for brand design and brand creative excellence
 
 
Apple integrates Facebook and ditches Google Maps
Sarah Shearman,
12 June 2012
 

Apple has struck an alliance with Facebook to integrate the social network...

Tim Cook: chief executive, Apple
 
 
EBay appoints first UK and Ireland marketing director
Sarah Shearman,
12 June 2012
 

EBay, the e-commerce giant, has appointed former Sainsbury's marketer Amanda Metcalfe to...

Amanda Metcalfe: joins eBay
 
 
HuffPo switches strategy to push editorial content
Sarah Shearman,
12 June 2012
 

AOL is adopting a content-led strategy to promote the UK version of...

Huffington Post: last year's blog-led campaign
 
 
Samsung ties with artists for 'creative' Note campaign
Sarah Shearman,
12 June 2012
 

Samsung is aiming to align itself with independent arts and music through...

Samsung: partnership with guerilla artist Olek
 
 
Sainsbury's buys HMV's stake in e-book retailer
Matthew Chapman,
12 June 2012
 

Sainsbury's has acquired HMV's holding in Anobii, a social network and online...

Sainsbury's: investing in e-book retailer
 
 
 
Also in the News
 
Paddy Power bolsters marketing team with senior appointment
Gemma Charles,
12 June 2012
 
Vertu donates cleft palate surgery for every handset sold
Matthew Chapman,
12 June 2012
 
Cravendale readies 'come home to a cuppa' digital activity
John Reynolds,
12 June 2012
 
Sainsbury's U-turns and judges Front mag OK for customers
John Reynolds,
11 June 2012
 
 
 
Blogs
 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
From familiar to knockout in 90 seconds
Mark Pearson, TDA
 

Bartle Bogle Hegarty's DRTV ad for charity Missing People confounded me. What looks like...

 
 
I wouldn’t put that in my mouth!
Jonathan Weeks
 

Jon Weeks Director at Ipsos Marketing, looks at extreme examples of flavour innovation and asks - would you put this...

 
 
Social Media is a game of chess
Richard Fullerton
 

The recent news that McDonald's is recruiting an army of friendly bloggers in the US...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Senior Marketing Planning Manager, Badenoch & Clark £60000 - £65000 per annum + benefits, City of London

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Online Marketing Manager, Traidcraft £24,111, Gateshead, Tyne & Wear

CRM eMarketing Manager, Kaplan International Colleges £40k + up to £5k annual bonus, West Kensington W14 8HQ

Flash Designer - Top Agency!, ECOM Recruitment Up to £35k, London

Account Manager, Purple Consultancy £25000 - £30000 per annum, London

Head of Mobile Delivery - Creative Agency - London (60k+), Propel £45000 - £70000 per annum + £60k +, London

POP 3D Designer - Retail Display, Creative Recruitment £25000 - £40000 per annum, London

Senior Strategist - Global Integrated Agency - London, Fill Recruitment Ltd Up to £60k, West London

Field Operations Manager - Experiential Agency - Contract role - Start ASAP, Fill Recruitment Ltd Up to £28k, West London

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