Latest news | | | | | | Facebook is to introduce real-time bidding (RTB) capability for display ads on its site within weeks, allowing brands to target its users based on their off-site browsing history. | | | | | | | SABMiller, the international brewing giant, has appointed Holler to handle the Peroni Nastro Azzurro UK digital account. | | | | | | | Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns. | | | | | | | News International is to publish multiplatform readership figures for the first time as it looks to boost ad revenues. | | | | | | | Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated. | | | | | | | Goodstuff, the media agency in which Omnicom holds a significant minority stake, has strengthened its senior team with the appointment of Michelle Sanchez as the head of buying and Tamara Cross to the post of head of digital. | | | | | | | Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you. | | | | | | Latest jobs | | | | Traffic Manager | Recruiter Spring Studios Ltd | Salary £Competitive | Location London | | | | | |
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