Thursday 14 June 2012

Digital AM - Facebook real-time bidding, Peroni, Channel 4, News Int, domain names

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Latest news
Facebook to introduce real-time bidding
Facebook to introduce real-time bidding
by Maisie McCabe
14 June 2012, 11:35AM
Facebook is to introduce real-time bidding (RTB) capability for display ads on its site within weeks, allowing brands to target its users based on their off-site browsing history.
Peroni hands UK digital business to Holler
Peroni hands UK digital business to Holler
by Sara Kimberley
14 June 2012, 09:00AM
SABMiller, the international brewing giant, has appointed Holler to handle the Peroni Nastro Azzurro UK digital account.
Channel 4 unveils four new digital ad formats
Channel 4 unveils four new digital ad formats
by Maisie McCabe
14 June 2012, 10:00AM
Channel 4 has created four new digital advertising formats in an effort to drive revenues from video-on-demand campaigns.
NI to release debut multiplatform stats
NI to release debut multiplatform stats
by Katherine Levy
14 June 2012, 09:00AM
News International is to publish multiplatform readership figures for the first time as it looks to boost ad revenues.
Arif Durrani: Facebook ads still have much to prove
Arif Durrani: Facebook ads still have much to prove
by Arif Durrani
14 June 2012, 08:30AM
Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.
Goodstuff appoints Sanchez and Cross
Goodstuff appoints Sanchez and Cross
by Nick Batten
14 June 2012, 09:00AM
Goodstuff, the media agency in which Omnicom holds a significant minority stake, has strengthened its senior team with the appointment of Michelle Sanchez as the head of buying and Tamara Cross to the post of head of digital.
Amazon and Google in domain name frenzy
Amazon and Google in domain name frenzy
by Daniel Farey-Jones
13 June 2012, 04:40PM
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.
Also in the news
Habbo suspends chat function after indecency allegations
by Daniel Farey-Jones, 13 June 2012, 11:20AM
VivaKi adds mobile to Audience On Demand
by Nick Batten, 13 June 2012, 10:40AM
Frosty Jack's pulls 'irresponsible' user-generated videos
by Daniel Farey-Jones, 13 June 2012, 08:30AM
Cravendale readies 'come home to a cuppa' digital activity
by John Reynolds, 12 June 2012, 10:55AM
From the blogs
Sir Martins' Package; Who is paying for it?
ianmillner
14 June 2012, 10:36AM
Google helps launch alliance to remove "bad ads" from the web
Polly Becker
14 June 2012, 10:30AM
The Marketing Society's implicitly themed awards
Lindsey Clay
14 June 2012, 10:10AM
Sharpie thinking
Greg Taylor
14 June 2012, 9:15AM
Microsoft in talks to acquire social network Yammer for $1bn
@gordonmacmillan
14 June 2012, 8:41AM
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