Wednesday 20 June 2012

Marketing Daily - Screw the rules to connect with the no-collar workers; plus Cannes 2012, Cadbury, VisitBritain, Evian

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Meet the no-collar workers
Nicola Clark,
20 June 2012
 

If marketers can't connect with Millennials within the four walls of their...

Meet the no-collar workers
 
 
Cover Story: Screw the rules to connect with the no-collar workers
20 June 2012
 

August Media's creative director Jules Rogers, editorial director Sara Bravo, and art...

Cover story: Marketing cover image produced by August Media team
 
 
Cannes 2012: Ignore 'millennium moms' at your brand's peril, warns Kraft boss
Noelle McElhatton,
20 June 2012
 

Kraft's global media chief said today that brands need to get to...

Bonin Bough, vice-president of global media and consumer engagement at Kraft Foods
 
 
Cadbury unveils interactive Olympic House
Sarah Shearman,
20 June 2012
 

Cadbury is launching an 'Olympic House' interactive experience in London's Hyde Park,...

Cadbury: impression of the Olympic House interactive experience in Hyde Park
 
 
VisitBritain recruits Becker and Lewis for 'Great' campaign
Loulla-Mae Eleftheriou-Smith,
19 June 2012
 

VisitBritain has signed sporting stars Boris Becker, Lennox Lewis and Colin Montgomerie...

Boris Becker: former Wimbledon champion fronts VisitBritain film
 
 
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards, PPA Business columnist of the year,
20 June 2012
 

The majority of marketers focus solely on communications when the traditional function...

Helen Edwards: Too many marketers ignore their primary task
 
 
Mobile data ignored by majority of UK businesses, says Experian
Matthew Chapman,
20 June 2012
 

Only 8% of UK businesses include mobile data in their wider customer...

Mobile phones: Experian survey claims most UK businesses snub mobile data
 
 
Evian to run real-time ball hunt in Wimbledon ticket giveaway
Loulla-Mae Eleftheriou-Smith,
20 June 2012
 

Evian is to let consumers win tickets to this year's Wimbledon tennis...

Evian|: offers VIP Wimbledon tickets in latest campaign
 
 
Benefit hires Xtra Factor host for charity partnership
Staff,
20 June 2012
 

Cosmetics brand Benefit has hired 'Xtra Factor' presenter Caroline Flack as the...

Caroline Flack: new Benefit brand ambassador
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
We'll Call You: Capital One
20 June 2012
 
My Secret Work Weapon: Small changes can add up to a significant improvement
Nick Adderley, Marketing and insight director, Heathrow Airport,
20 June 2012
 
Adwatch (June 20) Top 20 recall: Pets at Home
Billy Faithfull, creative director, WCRS,
20 June 2012
 
 
 
More From Marketing
 
Champions of Design: Roberts Revival Radio
19 June 2012
 
 
Blogs
 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards
 

Pricing is one of the most difficult tasks in marketing – one that will often pit your best instincts against...

 
 
Innocent’s cancelling of festival is more about financials than festival fatigue
John Reynolds
 

So Richard Reed, the chief executive of smoothie maker Innocent, has decided to axe Innocent...

 
 
Harvey Nichols ads â€" great or gross?
rachel barnes
 

Harvey Nicks' latest sales campaign is considered witty and irreverent by some but a tad...

 
 
Mike Ashley praying for England success in the Euros
John Reynolds
 

If England wins the European football championships, one of the first to congratulate manager Roy...

 
 
 
 
 
 
Whitepapers
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)
 
With the explosion of online advertising, many brands have taken a scatt...
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £55000 - £65000 per annum, City of London

Senior Insight Client Manager, Jarlett de Grouchy £30000 - £38000 per annum + £4750 car, 20% bonus, pension, healthcare, Oxford

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Head of Film Marketing, Universal Pictures International Entertainment £Competitive, London

Head of Special Interest Marketing, NBC Universal £Competitive, London

INTERNATIONAL AFFILIATE MANAGER -Lead Multi-channel retailer, Success Appointments Plc £COMPETITIVE, City of London

Traffic Manager, 24 Seven Inc £30,000 - £40,000, London

Head of PR, Better Placed Recruitment £48000 - £55000 per annum + Benefits, Leeds

Account Manager / Project Manager, Creative Recruitment £25000 - £35000 per annum, Leeds

3 x Mid-weight Flash Designer's for London based top 10 rated Design and Production Agency, round8 £25,000 - £30,000, Central London

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