Wednesday 20 June 2012

Breaking news from Brand Republic - Rooney's Nike tweets banned, Cannes Media and Outdoor Lions, Sainsbury's, Paddy Power, Boots

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Latest news
Nike ticked off for Rooney and Wilshere tweets
Nike ticked off for Rooney and Wilshere tweets
by John Reynolds
20 June 2012, 12:05AM
Nike has been ticked off by the advertising watchdog after tweets from brand ambassadors Wayne Rooney and Jack Wilshere were judged to have breached advertising rules.
Cannes 2012: Manning Gottlieb OMD scoops Grand Prix in the Media Lions
Cannes 2012: Manning Gottlieb OMD scoops Grand Prix in the Media Lions
by Jeremy Lee
19 June 2012, 08:30PM
Manning Gottlieb OMD scooped the Grand Prix in the Media Lions, restoring some pride to Britain's reputation.
Cannes 2012: Media jury delibrated for six days over winner
Cannes 2012: Media jury delibrated for six days over winner
by Jeremy Lee
19 June 2012, 08:30PM
Mainardo de Nardis, the president of the media jury, said that after spending six days deliberating with his fellow jurors - including one that lasted more than 17 hours - he was confident that the winners were "the best the industry can deliver".
Sainsbury's launches summer campaign celebrating boys' friendship
Sainsbury's launches summer campaign celebrating boys' friendship
by Matthew Chapman
20 June 2012, 08:48AM
Sainsbury's is launching a summer television campaign today (20 June) featuring two boys making friends across a garden fence and spending the summer together.
Paddy Power agrees to pay £80,000 underpants fine
Paddy Power agrees to pay £80,000 underpants fine
by John Reynolds
19 June 2012, 02:57PM
Paddy Power has agreed to pay the €100,000 (£80,000) fine handed out to Danish football star Nicklas Bendtner for wearing Paddy Power-branded underpants during Denmark's Euro 2012 match against Portugal last week.
Cannes 2012: Two Grand Prix winners in Outdoor Lions
Cannes 2012: Two Grand Prix winners in Outdoor Lions
by Jeremy Lee
19 June 2012, 08:30PM
There were two Grand Prixs awarded in the Outdoor Lions at Cannes with Ogilvy Shanghai and Jung von Matt picking up the honours.
Boots set for new chapter as American pharmacy brand buys in
Boots set for new chapter as American pharmacy brand buys in
by Matthew Chapman
19 June 2012, 01:40PM
The company behind Boots is selling a 45% stake to Walgreens, the largest pharmacy and health store in the US, which could take full control after three years.
Paddy Power puts traditional Ukrainian clay pipe in spotlight
Paddy Power puts traditional Ukrainian clay pipe in spotlight
by Matthew Chapman
20 June 2012, 08:59AM
Paddy Power is poking fun at a traditional Ukrainian clay pipe in the latest instalment of its Euro 2012 themed spots for the 'We Hear You" campaign.
Ofcom plurality report rules out market share cap
Ofcom plurality report rules out market share cap
by Maisie McCabe
19 June 2012, 06:45PM
Powerful media companies should be subject to periodic plurality reviews, according to a report published by broadcasting regulator Ofcom which has rejected the idea of a limit to market share.
Opinion
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards: Too many marketers ignore their primary task
by Helen Edwards, PPA Business columnist of the year
20 June 2012, 09:00AM
The majority of marketers focus solely on communications when the traditional function of the profession is to satisfy consumer needs.
Danny Rogers: We can learn from Cannes but look beyond
Danny Rogers: We can learn from Cannes but look beyond
by Danny Rogers
19 June 2012, 12:04PM
There is little doubt that the Cannes Lions International Festival of Creativity - taking place this week - is doing well.
Intelligence
Adwatch (June 20) Top 20 recall: Pets at Home
Adwatch (June 20) Top 20 recall: Pets at Home
by Billy Faithfull, creative director, WCRS
20 June 2012, 08:00AM
Strategy behind relaunch ad is sound, but the creative work somewhat lets it down
Social TV: Everybody's talking about it
Social TV: Everybody's talking about it
by Mat Riches
18 June 2012, 08:00AM
A third of adults say they have visited a social media site while watching a TV show, writes Mat Riches, associate director, Kantar Media Custom.
Also in the news
Tesco places 'Every little helps' strapline under review
by Matthew Chapman, 19 June 2012, 08:30AM
Tesco overhauls YouTube presence in social strategy rethink
by Alex Brownsell, 19 June 2012, 08:30AM
BlackBerry to fund TOWIE-style Channel 4 series
by Matthew Chapman, 19 June 2012, 08:30AM
Microsoft to launch tablet to rival Apple
by Sarah Shearman, 19 June 2012, 09:36AM
Cannes 2012: AMV BBDO, Mother and Grey win Lions in Promo & Activation category
by Anne Cassidy, 18 June 2012, 08:30PM
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