Thursday 14 June 2012

Campaign Daily Fix - Honda, Johnson & Johnson, Onken, Center Parcs, Dreams, Grey London, Jaguar, Marriott

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Latest News
Honda calls £25m ad pitch
by Anne Cassidy,
14 June 2012, 08:00AM
Honda calls £25m ad pitch
Honda is holding a pitch for the £25 million launch campaign for its new CR-V model.
Johnson & Johnson launches £200m EMEA media contest
by Katherine Levy,
14 June 2012, 08:00AM
Johnson & Johnson launches £200m EMEA media contest
Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business.
Onken holds £10m international media pitch
by Maisie McCabe,
14 June 2012, 08:00AM
Onken holds £10m international media pitch
Emmi, the Swiss coffee and dairy company that owns the Onken brand, is reviewing its £10 million international media planning and buying business, previously held by MEC.
Center Parcs opens media agency talks
by Katherine Levy,
14 June 2012, 08:00AM
Center Parcs opens media agency talks
Center Parcs, the holiday brand, is reviewing its £5 million media planning and buying UK business.
Dreams kicks off £24m ad review
by Anne Cassidy,
14 June 2012, 08:00AM
Dreams kicks off £24m ad review
Dreams, the bedroom furniture retailer that spends £24 million on its advertising, is reviewing its creative agency arrangements.
DDB UK's Jameson joins Grey London
by Sara Kimberley,
14 June 2012, 09:00AM
DDB UK's Jameson joins Grey London
Grey London has poached DDB UK's Lucy Jameson as its chief strategy officer just three weeks after DDB's merger with Adam & Eve.
The Brooklyn Brothers lands Jaguar F-Type launch activity
by Anne Cassidy,
14 June 2012, 09:00AM
The Brooklyn Brothers lands Jaguar F-Type launch activity
Jaguar has appointed The Brooklyn Brothers to handle the global launch campaign for its F-Type sports car.
Marriott kicks off review of European hotels ad account
by Sara Kimberley,
14 June 2012, 10:00AM
Marriott kicks off review of European hotels ad account
Marriott Hotels Europe is reviewing its advertising account.
Latest Work
Jack Link's 'national jerky day' by Carmichael Lynch
12 June 2012, 11:43AM
Jack Link's 'national jerky day' by Carmichael Lynch
Jack Link's, the beef jerky brand, has released a campaign pronouncing 12 June as "national jerky day" in the US.
Ikea 'party proof kitchens' by Mother
12 June 2012, 11:09AM
Ikea 'party proof kitchens' by Mother
Ikea has unveiled an interactive demo that allows customers to take part in a "party-proof" test to prove the durability of its kitchens range.
Harvey Nichols 'overexcitement' by DDB UK
12 June 2012, 09:51AM
Harvey Nichols 'overexcitement' by DDB UK
Models are depicted wetting themselves in the new Harvey Nichols sale campaign by DDB UK (completed before the agency's merger with Adam & Eve).
Turn 'decision' by Gyro San Francisco
11 June 2012, 11:21AM
Turn 'decision' by Gyro San Francisco
The data and media company Turn launched a Mad Men-themed spot during the season finale of the TV series in the US.
Mini France 'Mini store' by DDB Paris
11 June 2012, 10:24AM
Mini France 'Mini store' by DDB Paris
DDB Paris has transformed Mini cars into stores, complete with a salesman, brochures and opening hours, as part of a campaign in France to get more people to book a test drive.
Also in the News
Home Office kicks off police pitch
by Ian Darby, 14 June 2012, 10:00AM
Channel 4 unveils four new digital ad formats
by Maisie McCabe, 14 June 2012, 10:00AM
Steve Paskin joins Now as creative director
by Sara Kimberley, 14 June 2012, 10:00AM
Mulberry calls pitch for media business
by Katherine Levy, 14 June 2012, 09:00AM
M&G Investments calls media pitch
by Maisie McCabe, 14 June 2012, 10:00AM
Latest Blog Entries
Sir Martins' Package; Who is paying for it?
ianmillner, 14 June 2012, 10:06AM
Is the Harvey Nichols campaign Modern Art?
Jonathan Akwue, 14 June 2012, 7:06AM
Everybody wants to be on TV?
Tara Beard-Knowland, 13 June 2012, 3:06PM
What's your STARCOUNT score?
Mark Eaves, 12 June 2012, 9:06AM
Just how private are your privacy settings?
davidharris, 12 June 2012, 7:06AM
LONG TERM THINKING v SHORT TERM THINKING
Dave Trott, 12 June 2012, 7:06AM
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