Monday 25 June 2012

Marketing Daily - Google and Sony team up for Google TV; plus EasyJet, Twix, Greggs and Naked Juice

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Google and Sony team up for Google TV
Matthew Chapman,
25 June 2012
 

Sony will become the first manufacturer to launch a Google TV product...

Sony: launches Google TV in the UK next month
 
 
EasyJet plays on England woes with ads for European flights
Loulla-Mae Eleftheriou-Smith,
25 June 2012
 

EasyJet has taken advantage of England's football loss against Italy, which was...

EasyJet plays on England woes with ads for European flights
 
 
Cannes 2012: Twix to introduce 'rivalry' between brand's two fingers
Noelle McElhatton,
22 June 2012
 

Mars, the 2012 Cannes Lions Festival's Advertiser of the Year, used the...

Cannes 2012: Twix to introduce 'rivalry' between brand's two fingers
 
 
Greggs launches concept store and considers loyalty card
John Reynolds,
25 June 2012
 

Greggs is plotting a major revamp of its stores and is also...

Greggs: trialling concept store format
 
 
Naked Juice smoothies unveils major sampling drive
Loulla-Mae Eleftheriou-Smith,
25 June 2012
 

PepsiCo-owned Naked Juice Smoothies is targeting Londoners in its biggest marketing push...

Naked Juice: PepsiCo-owned smoothie brand targets Londoners
 
 
BBC Worldwide CMO steps down amid restructure
Maisie McCabe,
22 June 2012
 

Helen Kellie, chief marketing officer at BBC Worldwide, is to step down...

Helen Kellie: BBC Worldwide chief marketing officer to move to Australia
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
 
More From Marketing
 
Champions of Design: Roberts Revival Radio
19 June 2012
 
 
Blogs
 
 
How Femfresh’s facebook page caused an awful stink
Chris Barraclough
 

If you are not by now aware of the social marketing car crash that is Femfresh’s facebook page I don’t...

 
 
From crushed hopes to a collapsible opportunity
Jonathan Weeks
 

The recent distribution deal between Marks & Spencer and Guy Jeremiah's Aquatina holds important truths...

 
 
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards
 

Well, it’s a start. At last week’s Marketing Society Awards, a shiny trophy was presented to the winners of a...

 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
Helen Edwards: Grounds for fair play on pricing
Helen Edwards
 

Pricing is one of the most difficult tasks in marketing – one that will often pit your best instincts against...

 
 
 
 
 
 
Whitepapers
 
 
Test (Expert Reports)
 
asdasd
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Marketing Manager, Badenoch & Clark £55000 - £65000 per annum, City of London

Senior Insight Client Manager, Jarlett de Grouchy £30000 - £38000 per annum + £4750 car, 20% bonus, pension, healthcare, Oxford

Senior Strategist - London - £65,000, Dynamic New Alliances £55-65K, London

Marketing Assistant, Royds LLP £23,000 - £25,000, London

Senior Digital Designer - Big name brand!, Ad Lib £38000 to £44000 per annum, Swindon

Social Media Executive, Michael Page Digital £18000 to £21000 per annum, London

Account Manager, Michael Page Agency £25000 to £28000 per annum, Guildford

Digital Account Manager, Michael Page Agency £20000 to £28000 per annum, Leeds

Business Development Manager, Michael Page Agency £25000 to £35000 per annum, York

Category Manager, Stopgap £40000 - £45000 per annum, City of London

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