Friday 22 June 2012

Breaking news from Brand Republic - Mindshare, Facebook, Cannes, Greenpeace, Campaign Viral Chart

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Latest news
Mindshare ends Sony Music's 13-year alliance with MG OMD
Mindshare ends Sony Music's 13-year alliance with MG OMD
by Maisie McCabe
22 June 2012, 09:15AM
Sony Music Entertainment has awarded its £10m media planning and buying account to Mindshare, following a final round of the review process against MEC and the incumbent Manning Gottlieb OMD.
Unofficial Rolex page is top for brand engagement on Facebook
Unofficial Rolex page is top for brand engagement on Facebook
by Sarah Shearman
22 June 2012, 09:30AM
Rolex was the most engaged with brand among UK Facebook users in May, despite not having an official brand page, according to the latest data from performance marketing agency iProspect.
Cannes 2012: Film shortlist includes 18 UK agencies
Cannes 2012: Film shortlist includes 18 UK agencies
by Anne Cassidy
22 June 2012, 09:25AM
UK agencies put in an impressive showing on the Film Lions shortlist this year, with BBH and AMV leading the list of 18 UK shops that scooped a total of 34 nominations.
Greenpeace turns around ad in 24-hours to protect the Arctic
Greenpeace turns around ad in 24-hours to protect the Arctic
by Loulla-Mae Eleftheriou-Smith
22 June 2012, 09:20AM
Greeenpeace has taken just 24-hours to create an ad that calls for the protection of the North Pole and the creation of a global sanctuary to prevent oil drilling in the Arctic.
Cannes 2012: Bill Clinton asks adland to 'fill brains as well as hearts'
Cannes 2012: Bill Clinton asks adland to 'fill brains as well as hearts'
by Arif Durrani
22 June 2012, 09:00AM
Bill Clinton issued a plea to everyone involved in advertising yesterday to help address some of the world's biggest economic and socio-political problems by providing "honest synthesized intelligence", and to be agents for change.
Campaign Viral Chart: Coca-Cola's CCTV film and Microsoft Surface top chart
Campaign Viral Chart: Coca-Cola's CCTV film and Microsoft Surface top chart
by Ben Hall
22 June 2012, 09:00AM
This week's most shared ad is from Coca-Cola, showing acts of kindness captured on security cameras, while a film for Microsoft's new Surface tablet device has nudged Apple's recent MacBook Pro video out of the chart.
Freya teams with England Netball for new campaign
Freya teams with England Netball for new campaign
by Nicola Clark
22 June 2012, 08:48AM
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball.
Trading places: this week's people moves
Trading places: this week's people moves
by Maisie McCabe
22 June 2012, 09:50AM
John Teal leaves Mail Newspapers after 25 years and Mike Welsh takes the chief executive role at Publicis Chemistry in this week's round-up of people moves across advertising, marketing and media.
Opinion
Chris Hirst: Talking ourselves up is less cool, but we are a great industry
Chris Hirst: Talking ourselves up is less cool, but we are a great industry
by Chris Hirst
21 June 2012, 08:00AM
I'm certain I wasn't alone in raising an eyebrow at Campaign's claim (Editor's Perspective, 25 May) that there are only "two or three really great London agencies".
Katherine Levy: Social media needs its own metrics to judge engagement
Katherine Levy: Social media needs its own metrics to judge engagement
by Katherine Levy
21 June 2012, 08:00AM
Last week, Twitter held its first UK event with agencies and advertisers.
Intelligence
Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy
Samsung Electronics UK & Ireland's Andrew Garrihy on the brand's global growth and Olympic legacy
by Matt Chapman
21 June 2012, 11:00AM
The ambitious brand's director of corporate marketing, Garrihy is driving its wide-ranging activity and embracing its bold approach.
Double standards - Does media know who is spending the most?
Double standards - Does media know who is spending the most?
by
21 June 2012, 08:00AM
Agencies should target age groups that are least affected by the downturn while the UK's economy remains stuck in recession, two experts say.
Also in the news
Specsavers runs tongue-in-cheek Ukrainain goal press ad
by Sarah Shearman, 21 June 2012, 11:06AM
Cannes 2012: 'If Sorrell resigns over pay it would be great', says David Jones
by Arif Durrani, 21 June 2012, 06:30AM
Asda launches contest for digital account
by Sara Kimberley, 21 June 2012, 08:00AM
Cannes 2012: 'It starts today', says AKQA's Ahmed
by Arif Durrani, 21 June 2012, 11:30AM
Cannes 2012: UK picks up five Silver Cyber Lions
by Jeremy Lee, 20 June 2012, 08:30PM
Dixons fights back in UK with underlying profits boost
by Matthew Chapman, 21 June 2012, 02:10PM
Cannes 2012: Sorrell prepares to debate the importance of live events
by Arif Durrani, 21 June 2012, 03:30PM
Latest Blog Entries
Canne Lions: Winning ways [infographic]
@gordonmacmillan, 22 June 2012
A job that's forever not just for life
Hugh Salmon, 22 June 2012
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards, 21 June 2012
"Going Underground" WiFi comes to the Tube!
Louise Brice, 21 June 2012
Cannes Lions through a global lens [infogrpahic]
@gordonmacmillan, 21 June 2012
New York's thirst for art
Greg Taylor, 21 June 2012
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