| Latest news | |  | | | | | Lida has landed the estimated £5 million National Trust direct marketing account. | | |  | | | | | Publicis Chemistry has confirmed the appointment of Mike Welsh as its chief executive as part of a management restructure that also sees the departure of the managing director, Jason Foo. | | |  | | | | | Nike has been ticked off by the advertising watchdog after tweets from brand ambassadors Wayne Rooney and Jack Wilshere were judged to have breached advertising rules. | | |  | | | | | The UK only managed to pick up one single paltry Silver Direct Lion at the 2012 Cannes Festival of Creativity. | | |  | | | | | Despite the UK's lamentable performance Gideon Amachay, the Cannes festival's president of the Direct Lions jury, gave an upbeat assessment of the medium's future. | | |  | | | | | At last, the English summer has started. I'm not talking about the weather, of course, but the opening rounds of UEFA Euro 2012 in Poland and the Ukraine. | | |  | | | | | The introduction of targeted ads in Facebook users' timelines will finally allow brands to access consumers' mobile 'gaps'. | | |  | | | | | Only 8% of UK businesses include mobile data in their wider customer data strategies, while 40% fail to collect any mobile data at all, according to a survey from Experian. | | | | Promotion: 86,000 businesses
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