Thursday 14 June 2012

Breaking news from Brand Republic - Honda, Johnson & Johnson, Center Parcs, McDonald's, Dreams

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Latest news
Honda calls £25m ad pitch
Honda calls £25m ad pitch
by Anne Cassidy
14 June 2012, 08:00AM
Honda is holding a pitch for the £25 million launch campaign for its new CR-V model.
Johnson & Johnson launches £200m EMEA media contest
Johnson & Johnson launches £200m EMEA media contest
by Katherine Levy
14 June 2012, 08:00AM
Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business.
Center Parcs opens media agency talks
Center Parcs opens media agency talks
by Katherine Levy
14 June 2012, 08:00AM
Center Parcs, the holiday brand, is reviewing its £5 million media planning and buying UK business.
McDonald's set to unveil eco outfits next week
McDonald's set to unveil eco outfits next week
by John Reynolds
14 June 2012, 08:58AM
McDonald's is expected to unveil its 100% recycled uniforms, designed by Wayne Hemmingway, next week.
Dreams kicks off £24m ad review
Dreams kicks off £24m ad review
by Anne Cassidy
14 June 2012, 08:00AM
Dreams, the bedroom furniture retailer that spends £24 million on its advertising, is reviewing its creative agency arrangements.
BT takes Premier League rights off ESPN
BT takes Premier League rights off ESPN
by Maisie McCabe
13 June 2012, 05:05PM
BSkyB has retained the majority of the rights to broadcast live coverage of the Barclays Premier League, while BT has beaten ESPN to the final two packages, netting the league £3.02bn.
Onken holds £10m international media pitch
Onken holds £10m international media pitch
by Maisie McCabe
14 June 2012, 08:00AM
Emmi, the Swiss coffee and dairy company that owns the Onken brand, is reviewing its £10 million international media planning and buying business, previously held by MEC.
Global Radio's £50m swoop on GMG Radio a 'done deal'
Global Radio's £50m swoop on GMG Radio a 'done deal'
by Maisie McCabe
13 June 2012, 05:00PM
Guardian Media Group is expected to sell GMG Radio, the owner of Smooth Radio and Real Radio, within the next week as negotiations with Global Radio over an estimated £50m deal are believed to have entered advanced stages.
Majority of WPP investors rebel over Sorrell's pay
Majority of WPP investors rebel over Sorrell's pay
by Daniel Farey-Jones
13 June 2012, 02:00PM
WPP investors have made clear their opposition to chief executive Sir Martin Sorrell's 2011 pay package, which totalled £12.9m, with a 59.5% vote against the company's remuneration report.
Amazon and Google in domain name frenzy
Amazon and Google in domain name frenzy
by Daniel Farey-Jones
13 June 2012, 04:40PM
Amazon and Google have applied for more than 150 domain names between them, directly competing for several, including app, free, shop and you.
Opinion
Arif Durrani: Facebook ads still have much to prove
Arif Durrani: Facebook ads still have much to prove
by Arif Durrani
14 June 2012, 08:30AM
Facebook ads do work and comScore has proved it, or at least that's what the headlines emanating from the US promised this week, but if you delve into the latest research you'd be forgiven for feeling cheated.
Russell Davies: Businesses cannot afford to be snails in the long digital fight
Russell Davies: Businesses cannot afford to be snails in the long digital fight
by Russell Davies
14 June 2012, 08:00AM
I'm sure I've mentioned this before. I apologise if it bores you. But it's one of the most illuminating analogies I've ever heard about the "new media revolution" and so I'm going to keep throwing it at you until you're sick of it.
Intelligence
Will UK agencies triumph at Cannes?
Will UK agencies triumph at Cannes?
by
14 June 2012, 08:00AM
Should the Brits expect more slim pickings on the French Riviera this year, John Tylee wonders.
Double Standards - How can newspaper brands utilise social media?
Double Standards - How can newspaper brands utilise social media?
by
14 June 2012, 08:00AM
Newspapers are turning to social media to increase brand awareness and interact with their readership, while there are also opportunities in the commercial sphere, experts say.
Also in the news
Habbo suspends chat function after indecency allegations
by Daniel Farey-Jones, 13 June 2012, 11:20AM
Former Posterscope leaders plead guilty to $20m fraud
by Arif Durrani, 13 June 2012, 09:25AM
Nando's appoints first head of digital
by John Reynolds, 13 June 2012, 10:02AM
Aviva and UK Athletics set to end £8m a-year sponsorship
by John Reynolds, 13 June 2012, 09:22AM
Pilgrim's Choice razor-wielding cowboy ad escapes ban
by John Reynolds, 13 June 2012, 08:09AM
Latest Blog Entries
Is the Harvey Nichols campaign Modern Art?
Jonathan Akwue, 14 June 2012
PR Spin of the Year... and the award goes to...
Chris Arnold, 14 June 2012
Are music fans brand loyal?
Chris J Reed, 14 June 2012
Shock horror - Facebook ads really do work, possibly
Mark Tomkins, TDA, 13 June 2012
Everybody wants to be on TV?
Tara Beard-Knowland, 13 June 2012
'Less is more' in the airport as well as online
Liz Ross Martyn, 13 June 2012
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