Thursday 28 June 2012

Breaking news from Brand Republic - Lloyds, Government adspend, Google, Ocado, Adam Crozier

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Latest news
Lloyds kicks off agency talks ahead of bank launch
Lloyds kicks off agency talks ahead of bank launch
by Anne Cassidy
28 June 2012, 08:00AM
Lloyds Banking Group has called a multimillion-pound pitch to create the advertising to support the launch of a new retail bank, dubbed Project Verde.
Govt confirms adspend freeze
Govt confirms adspend freeze
by Our Parliamentary correspondent
28 June 2012, 08:00AM
The squeeze imposed on advertising campaigns by government departments since the Coalition took power in 2010 is to be made permanent.
Google makes tablet debut and undercuts Apple on price
Google makes tablet debut and undercuts Apple on price
by Sarah Shearman
28 June 2012, 08:48AM
Google has unveiled its first own-branded tablet, dubbed the Nexus 7, raising the stakes in the 'tablet wars' as it looks to undercut Apple on price.
Ocado opens creative agency talks
Ocado opens creative agency talks
by Anne Cassidy
28 June 2012, 08:00AM
Ocado, the online grocer, has approached creative agencies to invite them to compete for an advertising brief.
Debenhams parts company with non-exec Adam Crozier
Debenhams parts company with non-exec Adam Crozier
by Matthew Chapman
28 June 2012, 09:56AM
ITV boss Adam Crozier will step down from his role as non-executive director at Debenhams after six years
NI ups cover prices of The Sun and The Sunday Times
NI ups cover prices of The Sun and The Sunday Times
by Maisie McCabe
28 June 2012, 08:30AM
News International is upping the cover price of The Sun from 30p to 40p on a weekday and The Sunday Times by 30p to £2.50, as it looks to drive up revenues.
UKTV in hunt for ad agency
UKTV in hunt for ad agency
by Anne Cassidy
28 June 2012, 08:00AM
UKTV, which owns brands including Dave, Watch and Alibi, is on the hunt for a creative agency to handle advertising to support its US shows and original programming.
Air New Zealand calls £5m media review
Air New Zealand calls £5m media review
by Maisie McCabe
28 June 2012, 08:00AM
Air New Zealand has launched a contest for its £5 million media planning and buying arrangements, currently overseen by Walker Media.
London & Partners holds pitch for post-Olympics ad push
London & Partners holds pitch for post-Olympics ad push
by Anne Cassidy
28 June 2012, 08:00AM
London & Partners, the promotional agency for London, is holding a pitch for advertising activity to promote the capital after the Olympics.
Marmite looks for new recruits for its Marmarati secret society
Marmite looks for new recruits for its Marmarati secret society
by Sarah Shearman
28 June 2012, 09:32AM
Marmite is ramping up an offensive supporting its secret society the 'Marmarati', in a bid to promote its extra strong variant.
Suzuki targets families in shift to product-led marketing
Suzuki targets families in shift to product-led marketing
by Loulla-Mae Eleftheriou-Smith
28 June 2012, 09:03AM
Suzuki is overhauling its UK positioning in a fresh marketing drive, marking a shift in the UK arm of the brand's strategy that will focus on product-led advertising, targeting families and the over-35s.
Opinion
Cannes 2012 suggests doing good is now good business
Cannes 2012 suggests doing good is now good business
by Arif Durrani
28 June 2012, 08:30AM
The Cannes Lions Festival is a many-tentacled beast which in many ways defies summarisation, yet among the industry back-slapping, network squabbling and media one-upmanship along the Crosiette, I found one recurring ray of hope which could yet save ...
Think BR: What effect will the Olympics have on national press advertisers?
Think BR: What effect will the Olympics have on national press advertisers?
by Mark Jones and Keith Perry
28 June 2012, 08:00AM
The Olympics could prove to be a period of exceptional value for brands thinking about using national newspapers, write Mark Jones, press manager, Carat, and Keith Perry, group sport managing editor, The Daily Telegraph.
Intelligence
Do shock tactics work in retail ads?
Do shock tactics work in retail ads?
by John Tylee
28 June 2012, 08:00AM
Has Harvey Nichols damaged its brand or are its ads enlivening a bland sector, John Tylee wonders.
The changing gamer
The changing gamer
by Alice Dunn
26 June 2012, 08:30AM
Heavy gamers are 49% more likely than the average British adult to believe that advertising helps them make the best purchases, writes Alice Dunn, marketing executive, Kantar Media.
Also in the news
Muse record official Olympics song
by John Reynolds, 27 June 2012, 03:44PM
Air New Zealand safety video features Snoop Dogg and Obama
by Loulla-Mae Eleftheriou-Smith, 27 June 2012, 12:41PM
Omnicom in talks to buy LBi for $580m
by Arif Durrani, 27 June 2012, 10:04AM
Chevrolet: 'We'll build a car park for Manchester United fans'
by Noelle McElhatton, 27 June 2012, 08:00AM
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