Marketing Daily - Eurostar, Cadbury, BT, Lloyds TSB, and Coca-Cola spill the beans on their London 2012 sponsorship experience; plus BlackBerry, Waitrose, Uniqlo, and Under Armour

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing June 2012   Latest News   The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently Stuart Derrick, 29 June 2012   After years of work, the moment of truth is almost upon Olympic...     The Health Lottery's Martin Hall: 'Innovate to accumulate' Matt Chapman, 29 June 2012   The Northern & Shell-owned brand has a plethora of plans in place...     Why retailers should set store by data visualisation John V Willshire, 29 June 2012   High-street chains should make greater use of data that 'lives' in the...     Marketing Guru: What happens when my boss has ad expectations that can never be met? Will Harris, 29 June 2012   John Lewis' ads seem to win every award going, but what should...     'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief Loulla-Mae Eleftheriou-Smith, 29 June 2012   Suzuki may be a challenger brand with a 1.2% share of the...     BlackBerry to make 5,000 job cuts and delays phone launch Matthew Chapman, 29 June 2012   BlackBerry maker Research in Motion (RIM) is to axe 5,000 jobs from...     Google launches Chrome app for iPhone and iPad Sarah Shearman, 29 June 2012   Google has launched the mobile version of its Chrome browser for the...       Also in the News   Morrisons and Waitrose claim highest proportion of 'grocery groupies' Matthew Chapman, 29 June 2012   Uniqlo partners with Sony Pictures for first augmented reality campaign Matthew Chapman, 29 June 2012   Under Armour unveils details of MTV tie-up Gemma Charles, 29 June 2012       More From Marketing   Champions of Design: Roberts Revival Radio 19 June 2012     Blogs     Festival 2012 Is Brilliant. So Why Are The Arts Still Sold Like Broccoli? Unofficial Partner   Festival 2012 is the greatest comeback in Olympic history. The almost universal praise is deafening...     Going Social At Work â€" How well are companies doing? Brand Learning   This post is provided by Bruce Levi, Innovation Director at Brand Learning , global experts...     Helen Edwards: Good ideas don’t ‘come from anywhere’ Helen Edwards   Since ideas are the currency of our industry, there is great interest in how we can encourage their generation, especially...     Why Royal Mail’s Moya Greene should not be at the V&A Chris Barraclough   Yesterday I received the heaviest piece of direct mail I can ever recall. It was for Royal Mail’s new MarketReach...     What the Femfresh campaign teaches us about Facebook Chris Barraclough   The Femfresh Facebook page has been pulled and the brand put out of its social media misery. Phew! Not...             Whitepapers     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...     What Could Affiliates Do For You? 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