Thursday 21 June 2012

Breaking news from Brand Republic - Asda, Cannes, Cancer Research, HMRC, VisitBritain

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Latest news
Asda launches contest for digital account
Asda launches contest for digital account
by Sara Kimberley
21 June 2012, 08:00AM
The supermarket giant has approached a number of agencies about the digital business, which will include all of its services outside its core grocery activity.
Cannes 2012: UK picks up five Silver Cyber Lions
Cannes 2012: UK picks up five Silver Cyber Lions
by Jeremy Lee
20 June 2012, 08:30PM
The UK managed to pick up a total of five Silver Cyber Lions, but no Golds, at the Cannes Festival of Creativity with R/GA and Volontaire Stockholm both picking up the Grand Prix.
Cancer Research calls pitch
Cancer Research calls pitch
by Sara Kimberley
21 June 2012, 08:00AM
Cancer Research UK is holding a review of its Race for Life advertising business.
Cannes 2012: 'If Sorrell resigns over pay it would be great', says David Jones
Cannes 2012: 'If Sorrell resigns over pay it would be great', says David Jones
by Arif Durrani
21 June 2012, 06:30AM
If WPP's embattled leader Sir Martin Sorrell were to leave over the shareholder revolt surrounding his near £13 million pay packet, it would be a "brilliant" thing, according to David Jones, global chief executive of rival network Havas and advisor t...
CANNES 2012: Twitter rules out large ad formats to focus on user experience
CANNES 2012: Twitter rules out large ad formats to focus on user experience
by Noelle McElhatton
21 June 2012, 09:36AM
Twitter chief executive Dick Costolo today ruled out moving towards large display ad formats on the site, emphasising promoted tweets as the site's business model.
Cannes 2012: JWT, AMV and Albion all win Radio Lions
Cannes 2012: JWT, AMV and Albion all win Radio Lions
by Anne Cassidy
20 June 2012, 08:30PM
UK agencies put in a better showing this year in the Radio category, with JWT, AMV BBDO, Albion and Global Radio Creative, winning Lions.
Cannes 2012: Italy's controversial Benneton ad takes Grand Prix for Press
Cannes 2012: Italy's controversial Benneton ad takes Grand Prix for Press
by Anne Cassidy
20 June 2012, 08:30PM
UK agencies put in a stronger showing in the Press category this year, but the Grand Prix went to a controversial Benneton ad from Italy featuring world leaders kissing.
Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands
Cannes 2012: 'Twitter is the second screen to TV', Twitter chief tells brands
by Noelle McElhatton
21 June 2012, 09:07AM
Twitter chief executive Dick Costolo has urged brands and their ad agencies to think about "real-time" marketing by coupling Twitter with TV advertising "to extend the runway of your investment".
Cannes 2012: Guardian begins commercial restructure
Cannes 2012: Guardian begins commercial restructure
by Arif Durrani
20 June 2012, 05:30PM
Guardian News & Media has begun a complete overhaul of its 78-strong commercial team as it seeks to better serve agencies and advertisers with a more audience-led approach.
HMRC reviews £3m comms planning task
HMRC reviews £3m comms planning task
by Maisie McCabe
21 June 2012, 08:00AM
Agencies have until 3 July to express an interest in the brief and the government department expects to appoint an agency by early August.
VisitBritain and BA plot £5m post-Olympics campaign
VisitBritain and BA plot £5m post-Olympics campaign
by Loulla-Mae Eleftheriou-Smith
21 June 2012, 09:30AM
VisitBritain and British Airways are plotting a £5m post-Olympics campaign to run under the tourism body's 'Great Britain' messaging.
Opinion
Katherine Levy: Social media needs its own metrics to judge engagement
Katherine Levy: Social media needs its own metrics to judge engagement
by Katherine Levy
21 June 2012, 08:00AM
Last week, Twitter held its first UK event with agencies and advertisers.
Russell Davies: Microsoft shows its mettle by believing in consumer privacy
Russell Davies: Microsoft shows its mettle by believing in consumer privacy
by Russell Davies
21 June 2012, 08:00AM
Do you have a chief privacy officer? You don't? Fair enough. Microsoft does, though. I've just been reading his blog because Microsoft recently made all sorts of interesting ripples in the world of advertising and privacy and it suddenly pricked my i...
Intelligence
Do brands fear sport events?
Do brands fear sport events?
by
21 June 2012, 08:00AM
Does the TV market overheat during tournaments, Alasdair Reid asks.
All you need is love to make people like your brand more
All you need is love to make people like your brand more
by
21 June 2012, 08:00AM
It's not the rational responses that make consumers like brands, it's the emotional ones, Leo Rayman argues.
Also in the news
WPP to acquire AKQA for $540m
by Maisie McCabe, 20 June 2012, 12:33PM
Nike ticked off for Rooney and Wilshere tweets
by John Reynolds, 20 June 2012, 12:05AM
Cannes 2012: Manning Gottlieb OMD scoops Grand Prix in the Media Lions
by Jeremy Lee, 19 June 2012, 08:30PM
Cannes 2012: Two Grand Prix winners in Outdoor Lions
by Jeremy Lee, 19 June 2012, 08:30PM
Cannes 2012: AMV and BBH make Cannes Creative Effectiveness shortlist
by Jeremy Lee, 18 June 2012, 09:14AM
Cadbury unveils interactive Olympic House
by Sarah Shearman, 20 June 2012, 09:45AM
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