Latest news | | | | | | The supermarket giant has approached a number of agencies about the digital business, which will include all of its services outside its core grocery activity. | | | | | | | The UK managed to pick up a total of five Silver Cyber Lions, but no Golds, at the Cannes Festival of Creativity with R/GA and Volontaire Stockholm both picking up the Grand Prix. | | | | | | | Cancer Research UK is holding a review of its Race for Life advertising business. | | | | | | | If WPP's embattled leader Sir Martin Sorrell were to leave over the shareholder revolt surrounding his near £13 million pay packet, it would be a "brilliant" thing, according to David Jones, global chief executive of rival network Havas and advisor t... | | | | | | | Twitter chief executive Dick Costolo today ruled out moving towards large display ad formats on the site, emphasising promoted tweets as the site's business model. | | | | | | | UK agencies put in a better showing this year in the Radio category, with JWT, AMV BBDO, Albion and Global Radio Creative, winning Lions. | | | | | | | UK agencies put in a stronger showing in the Press category this year, but the Grand Prix went to a controversial Benneton ad from Italy featuring world leaders kissing. | | | | | | | Twitter chief executive Dick Costolo has urged brands and their ad agencies to think about "real-time" marketing by coupling Twitter with TV advertising "to extend the runway of your investment". | | | | | | | Guardian News & Media has begun a complete overhaul of its 78-strong commercial team as it seeks to better serve agencies and advertisers with a more audience-led approach. | | | | | | | Agencies have until 3 July to express an interest in the brief and the government department expects to appoint an agency by early August. | | | | | | | VisitBritain and British Airways are plotting a £5m post-Olympics campaign to run under the tourism body's 'Great Britain' messaging. | | | | Opinion | | | | | | Last week, Twitter held its first UK event with agencies and advertisers. | | | | | | | Do you have a chief privacy officer? You don't? Fair enough. Microsoft does, though. I've just been reading his blog because Microsoft recently made all sorts of interesting ripples in the world of advertising and privacy and it suddenly pricked my i... | | | | Intelligence | | | | | | Does the TV market overheat during tournaments, Alasdair Reid asks. | | | | | | | It's not the rational responses that make consumers like brands, it's the emotional ones, Leo Rayman argues. | | | | | | |
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