Thursday 28 June 2012

The Wall > Strategies for effective Tweeting: shorter tweets with fewer hashtags

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Strategies for effective Tweeting: shorter tweets with fewer hashtags
28 June 2012, 3:05PM

Twitter: study shows best time to tweetInteresting study from Buddy Media looking at what and when makes for the best tweet.

It looked at user engagement from more than 320 Twitter handles of the world’s biggest brands looking at how successful they were in terms of getting replies, getting retweets and engagement rate, which it defined as a combination of @replies and Retweets based on the number of followers.

Marketers conclude that advertising on Facebook isn't necessary
28 June 2012, 2:21PM

Research says some advertisers are not convinced by advertising on Facebook Marketers love Facebook and know that they have to be there, but unfortunately for Facebook some also seem to have concluded that advertising on the social network isn’t anywhere near as necessary, according to a new survey.

Guardian's Rusbridger makes the case for social media and keeping paywalls down
28 June 2012, 1:37PM

alan rusbridger talks open journalism, social media and paywallsInteresting long piece on Intelligent Life talking to Guardian editor, Alan Rusbridger, who pushes his case for keeping paywalls out. Interestingly his comments appear in the same piece as another Guardian journalist gives a much gloomier take on the digital future.

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