Wednesday, 6 June 2012

Digital AM - IAA, Starbucks, Euro 2012, Nivea, Fujifilm

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Digital AM
Latest news
The IAA launches crowdsourcing competition for its summer ball
The IAA launches crowdsourcing competition for its summer ball
by Sara Kimberley
06 June 2012, 11:23AM
The International Advertising Association (IAA) is launching a creative challenge, 'IAA Games', giving creatives the chance to win tickets to its summer ball.
Starbucks to support Emma Bridgewater mugs with digital offensive
Starbucks to support Emma Bridgewater mugs with digital offensive
by John Reynolds
06 June 2012, 11:04AM
Starbucks is utilising social media and other digital channels to support its introduction of limited edition Emma Bridgewater pottery in selective Starbucks stores this summer.
Capello Index to make comeback for Euro 2012
Capello Index to make comeback for Euro 2012
by John Reynolds
06 June 2012, 10:32AM
The Capello Index, former England manager Fabio Capello's controversial player-rating system, is to return this week to coincide with the start of the European football championship.
Nivea deodorant in tie-up with Asos
Nivea deodorant in tie-up with Asos
by Nick Batten
06 June 2012, 11:28AM
Nivea is running a seven-week campaign with online fashion retailer Asos to drive engagement for its Invisible for Black & White deodorant.
Fujifilm calls in Talk PR for social and digital brief
Fujifilm calls in Talk PR for social and digital brief
by Sara Luker
06 June 2012, 08:00AM
Camera brand Fujifilm has hired an agency for its first major social media drive as it looks to attract more users to its online communities.
Budweiser rolls out Track Your Bud push
Budweiser rolls out Track Your Bud push
by Gemma Charles
06 June 2012, 09:34AM
Budweiser has launched an initiative called 'Track Your Bud', which enables consumers to trace the journey of their individual drink from the first grains of malt and rice to the final pour.
Also in the news
Alex Aiken: More social, less media
by Alex Aiken, 01 June 2012, 04:37PM
Jubilee spirit unites the nation
by Doug Whelpdale, 01 June 2012, 08:00AM
Canon 'power of image' by Mcgarrybowen London
by , 06 June 2012, 09:48AM
Times drops paywall for Jubilee weekend
by Daniel Farey-Jones, 31 May 2012, 12:05PM
From the blogs
Print still leader in advertising revenues, trumping digital [Print not dead]
Eamonn Byrne
06 June 2012, 9:08AM
Recipe for depression
Greg Taylor
06 June 2012, 8:45AM
Booze brands are on their way to Twitter
@gordonmacmillan
06 June 2012, 8:21AM
How does a business become social and what are the benefits?
Bruno Teuber
06 June 2012, 7:23AM
The next big thing... Send money!
George Parker
05 June 2012, 6:57PM
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