Tuesday, 12 June 2012

Digital AM - eBay, Sainsbury's, Cravendale, internet advertising, Apple

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EBay appoints first UK and Ireland marketing director
EBay appoints first UK and Ireland marketing director
by Sarah Shearman
12 June 2012, 10:00AM
EBay, the e-commerce giant, has appointed former Sainsbury's marketer Amanda Metcalfe to the newly-created role of UK and Ireland marketing director, Marketing can reveal.
Sainsbury's buys HMV's stake in e-book retailer
Sainsbury's buys HMV's stake in e-book retailer
by Matthew Chapman
12 June 2012, 10:55AM
Sainsbury's has acquired HMV's holding in Anobii, a social network and online retailer of e-books, for £1.
Cravendale readies 'come home to a cuppa' digital activity
Cravendale readies 'come home to a cuppa' digital activity
by John Reynolds
12 June 2012, 10:55AM
Arla's market-leading Cravendale is undertaking a summer of intensive social media activity with a campaign called "come home to a cuppa", to drive up customer loyalty.
Internet forecast to take nearly half of ad market in 2016
Internet forecast to take nearly half of ad market in 2016
by Maisie McCabe
12 June 2012, 08:39AM
Internet advertising will account for almost half of the UK ad market by the end of 2016, according to a report from Pricewaterhouse Coopers.
Apple integrates Facebook and ditches Google Maps
Apple integrates Facebook and ditches Google Maps
by Sarah Shearman
12 June 2012, 08:55AM
Apple has struck an alliance with Facebook to integrate the social network into its operating system and has stepped up its competition with rival Google by unveiling its own Maps app.
Wi-Fi provider signs up Greggs as first advertiser
Wi-Fi provider signs up Greggs as first advertiser
by Matthew Chapman
12 June 2012, 12:01AM
The Cloud , the BSkyB-owned Wi-Fi service, has signed Greggs as the first advertiser for the content portal it is about to launch in more than 100 railway stations nationwide.
McCann Worldgroup buys UK search agency Lakestar
McCann Worldgroup buys UK search agency Lakestar
by Sarah Shearman
12 June 2012, 10:24AM
McCann Worldgroup has acquired digital marketing agency Lakestar Media for an undisclosed sum.
Also in the news
Next rolls out Facebook app to mark 30 years of fashion
by Sarah Shearman, 11 June 2012, 12:01AM
Twitter launches its first TV ad as it promotes new hashtag pages
by Staff, 11 June 2012, 11:15AM
IHG appoints Steak for SEO and social media activity
by Loulla-Mae Eleftheriou-Smith, 11 June 2012, 11:40AM
French rival to Apple's Newsstand launches in UK
by Nick Batten, 11 June 2012, 02:50PM
From the blogs
What's your STARCOUNT score?
Mark Eaves
12 June 2012, 9:35AM
Can right wing bloggers challenge Obama? Sarah Palin to address right wing digital activists
@gordonmacmillan
12 June 2012, 9:31AM
The skin you're in
Greg Taylor
12 June 2012, 9:16AM
Research shows high levels of brands talking to Twitter bots, not customers
Charlotte Henry
12 June 2012, 8:16AM
Just how private are your privacy settings?
davidharris
12 June 2012, 7:50AM
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