Friday, 8 June 2012

Campaign Daily Fix - Audi, Fresh Awards, Paddy Power, Campaign Viral Chart, Morrisons, Lonely Planet, MediaCom

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Latest News
Audi TV ad to break during England Euro 2012 opener
by Alex Brownsell,
08 June 2012, 09:00AM
Audi TV ad to break during England Euro 2012 opener
Audi is to debut its latest TV ad campaign, promoting its new A6 Bi Turbo model, during Monday's (11 June) Euro 2012 clash between England and France on ITV1.
Creatives' mothers star in Fresh Awards films
by Daniel Farey-Jones,
07 June 2012, 12:30PM
Creatives' mothers star in Fresh Awards films
McCann Birmingham is picking on well-known creatives by imagining their mothers' disappointment about their career, in the spirit of encouraging entries to the Fresh Awards.
Paddy Power animates Queen on tenners to voice Euro 2012 views
by Matthew Chapman,
08 June 2012, 11:15AM
Paddy Power animates Queen on tenners to voice Euro 2012 views
Paddy Power is bringing the Queen to life on any ten-pound note through augmented reality technology that will make her voice football opinions throughout Euro 2012.
Campaign Viral Chart: Geeks sharing games displace Nike
by Ben Hall,
08 June 2012, 09:10AM
Campaign Viral Chart: Geeks sharing games displace Nike
Ads from the likes of Samsung and Nike were outshared this week by trailers and demos for computer games, assisted by this week's E3 gaming exposition in LA.
Morrisons serves up Euro 2012 summer campaign
by Matthew Chapman,
08 June 2012, 08:00AM
Morrisons serves up Euro 2012 summer campaign
Morrisons is hoping to cash in on Euro 2012 fever with a TV campaign that promotes food to eat at home while watching the football.
Lonely Planet appoints Iris to handle global digital youth strategy
by Sarah Shearman,
08 June 2012, 10:30AM
Lonely Planet appoints Iris to handle global digital youth strategy
Lonely Planet, the travel guide publisher, has appointed Iris Worldwide to create an international youth strategy as it prepares to launch new digital products and services.
MediaCom appoints Fierman as first global CMO
by Nick Batten,
07 June 2012, 03:35PM
MediaCom appoints Fierman as first global CMO
MediaCom has named Stephanie Fierman as its first worldwide chief marketing officer.
Latest Work
Moderna Museet 'ad piece' by TBWA Stockholm
07 June 2012, 11:38AM
Moderna Museet 'ad piece' by TBWA Stockholm
To promote the upcoming Yoko Ono exhibition at Sweden's contemporary art museum Moderna Museet, TBWA Stockholm asked the artist, author and peace activist to create an ad.
Harvey Nichols 'pelicans' by Y&R Dubai
07 June 2012, 11:10AM
Harvey Nichols 'pelicans' by Y&R Dubai
The latest work for Harvey Nichols in Dubai promoting a sale at the store conveys the mayhem it will cause.
Diesel 'eyewear SS12' by Poke London
07 June 2012, 10:32AM
Diesel 'eyewear SS12' by Poke London
Poke London's new global online film for Diesel's SS12 eyewear collection features dogs as models.
Volvo 'heads or tails' by Forsman & Bodenfors
07 June 2012, 09:41AM
Volvo 'heads or tails' by Forsman & Bodenfors
The new Swedish campaign for Volvo by Forsman & Bodenfors Stockholm depicts the journey of a couple driving a V40.
Direct Energy 'direct with customers, direct is best' by CHI & Partners
07 June 2012, 09:18AM
Direct Energy 'direct with customers, direct is best' by CHI & Partners
A new US campaign for the Centrica company Direct Energy addresses individual consumers in spots running in mainstream media.
Also in the News
CBS Outdoor hires Robert Doel as group account director
by Nick Batten, 08 June 2012, 11:00AM
Facebook launches App Centre to showcase 'best social apps'
by Sarah Shearman, 08 June 2012, 11:04AM
Absolute Radio readies Ian Wright Euro 2012 show ads
by Nick Batten, 08 June 2012, 11:00AM
Guardian begins marketing restructure as Chris Lawson exits
by Arif Durrani, 08 June 2012, 08:00AM
Latest Blog Entries
Who'd ya rather be Prince Harry or Damon Collins ?
MARTIN BOWLEY, 06 June 2012, 2:06PM
Nostalgic for summer
Tara Beard-Knowland, 31 May 2012, 1:05PM
A&E; No Accident or Emergency
ianmillner, 29 May 2012, 9:05AM
Pitching Legends - Claire Beale interviews Robin Wight at the IPA
Daren Kay, 29 May 2012, 9:05AM
STRATEGISTS v FIDDLERS
Dave Trott, 29 May 2012, 8:05AM
Should you act local?
Tara Beard-Knowland, 28 May 2012, 9:05AM
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