Tuesday 26 June 2012

Marketing Daily - Lord Coe urges sponsors to explain their Olympic role; plus General Motors, EDF, Shop Direct and Lastminute

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Coe urges sponsors to explain their Olympic role
Noelle McElhatton,
26 June 2012
 

Reluctance by Olympic sponsor brands to promote their role in staging the...

LOCOG: Lord Coe urges sponsors to speak out
 
 
General Motors CMO Joel Ewanick: 'It's all good with Facebook'
Noelle McElhatton,
26 June 2012
 

General Motors, the world's fourth-biggest ad spender, has told Marketing that its...

General Motors: Chief marketing officer Joel Ewanick
 
 
EDF unveils major European London 2012 campaign
Matthew Chapman,
26 June 2012
 

EDF, the owner of UK subsidiary EDF Energy, is launching a multimillion-pound...

EDF: using cyclist Victoria Pendleton for ad campaign
 
 
Shop Direct in brands overhaul
Matthew Chapman,
26 June 2012
 

Shop Direct is to increase its marketing spend as it seeks to...

Shop Direct: streamling agencies
 
 
Lastminute hires Bartlett
Loulla-Mae Eleftheriou-Smith,
26 June 2012
 

Travelocity International, which owns Lastminute.com, has recruited Sarah Bartlett as its first...

Travelocity International: Sarah Bartlett will oversee four brands
 
 
Drinkaware to revamp website
Gemma Charles,
26 June 2012
 

Drinkaware, the alcohol education charity, plans to relaunch its website later this...

Drinkaware: revamping website
 
 
Promotion: The Ketchum Digital Living Index 2012
Findings from the Digital Living Index offer communicators and marketers 5 ways to break through the noise in the market place and effectively reach consumers through everyday technology
 
Also in the News
 
Unilever tests new approaches to bring brand teams together
Loulla-Mae Eleftheriou-Smith,
26 June 2012
 
Black Cats sign shirt deal with Invest in Africa
John Reynolds,
25 June 2012
 
 
 
More From Marketing
 
Champions of Design: Roberts Revival Radio
19 June 2012
 
 
Blogs
 
 
What the Femfresh campaign teaches us about Facebook
Chris Barraclough
 

The Femfresh Facebook page has been pulled and the brand put out of its social media misery. Phew! Not...

 
 
How Femfresh’s facebook page caused an awful stink
Chris Barraclough
 

If you are not by now aware of the social marketing car crash that is Femfresh’s facebook page I don’t...

 
 
From crushed hopes to a collapsible opportunity
Jonathan Weeks
 

The recent distribution deal between Marks & Spencer and Guy Jeremiah's Aquatina holds important truths...

 
 
Helen Edwards: Too many marketers ignore their primary task
Helen Edwards
 

Well, it’s a start. At last week’s Marketing Society Awards, a shiny trophy was presented to the winners of a...

 
 
Shock horror â€" Facebook ads really do work, possibly
Mark Tomkins, TDA
 

DOWNLOAD THE REPORT   First GM pulled back on Facebook advertising. Then...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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