Thursday 28 June 2012

Marketing Daily - Suzuki targets families in shift to product-led marketing; plus Marmite, Debenhams, Lipton Ice Tea, and Muse

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Breaking news from Marketing
 
Breaking news from Marketing June 2012
 
Latest News
 
Suzuki targets families in shift to product-led marketing
Loulla-Mae Eleftheriou-Smith,
28 June 2012
 

Suzuki is overhauling its UK positioning in a fresh marketing drive, marking...

Dale Wyatt: sales and marketing director for Suzuki in the UK
 
 
Prostate Cancer drops Charity from name because of 'negative connotations'
Loulla-Mae Eleftheriou-Smith,
28 June 2012
 

The Prostate Cancer Charity has dropped the word "charity" from its name,...

Prostate Cancer UK: rebrands and drops the word charity
 
 
Google makes tablet debut and undercuts Apple on price
Sarah Shearman,
28 June 2012
 

Google has unveiled its first own-branded tablet, dubbed the Nexus 7, raising...

Nexus 7: Google rolls out its first own-branded tablet
 
 
Cannes 2012 suggests doing good is now good business
Arif Durrani,
28 June 2012
 

The Cannes Lions Festival is a many-tentacled beast which in many ways...

Cannes 2012 suggests doing good is now good business
 
 
Marmite looks for new recruits for its Marmarati secret society
Sarah Shearman,
28 June 2012
 

Marmite is ramping up an offensive supporting its secret society the 'Marmarati',...

Marmite: Lord Marmarati sets challenges for would-be members of the society
 
 
Debenhams parts company with non-exec Adam Crozier
Matthew Chapman,
28 June 2012
 

ITV boss Adam Crozier will step down from his role as non-executive...

Adam Crozier: stepping down as non-executive director at Debenhams
 
 
Lipton Ice Tea in 'Teavolution' campaign
Loulla-Mae Eleftheriou-Smith,
28 June 2012
 

Lipton Ice Tea is undertaking a summer marketing offensive called 'Teavolution' that...

Lipton Ice Tea: targeting core audience in summer campaign
 
 
Muse record official Olympics song
John Reynolds,
27 June 2012
 

British rock band Muse has recorded the official Olympics song, which will...

Muse: have recorded the official 2012 Olympics song
 
 
 
Also in the News
 
Brand builder: The Huffington Post
Kim Benjamin,
28 June 2012
 
Helen Edwards: Drop the 'ideas can come from anywhere' myth
Helen Edwards,
27 June 2012
 
Will investment in bespoke domain names add value to brands? The Marketing Society Forum
27 June 2012
 
What brands should know about the Alfa-Maintenance Woman
Nicola Clark,
27 June 2012
 
My secret work weapon: My little brother gives me expert digital advice
Matt Burgess, brand building director, Skin, Unilever UK and Ireland,
27 June 2012
 
 
 
More From Marketing
 
Champions of Design: Roberts Revival Radio
19 June 2012
 
 
Blogs
 
 
Going Social At Work â€" How well are companies doing?
Brand Learning
 

This post is provided by Bruce Levi, Innovation Director at Brand Learning , global experts...

 
 
Helen Edwards: Good ideas don’t ‘come from anywhere’
Helen Edwards
 

Since ideas are the currency of our industry, there is great interest in how we can encourage their generation, especially...

 
 
Why Royal Mail’s Moya Greene should not be at the V&A
Chris Barraclough
 

Yesterday I received the heaviest piece of direct mail I can ever recall. It was for Royal Mail’s new MarketReach...

 
 
What the Femfresh campaign teaches us about Facebook
Chris Barraclough
 

The Femfresh Facebook page has been pulled and the brand put out of its social media misery. Phew! Not...

 
 
How Femfresh’s facebook page caused an awful stink
Chris Barraclough
 

If you are not by now aware of the social marketing car crash that is Femfresh’s facebook page I don’t...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)
 
So, affiliate marketing, it's been around for a while and has driven gre...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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