The Wall > NeverSeconds blog sparks online frenzy, local government commits huge social media fail

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list #NeverSeconds blog sparks online frenzy - local government commits huge social media fail Charlotte Henry 15 June 2012, 11:28AM A nine year old school girl has become an online star, after her local council banned her blog in which she was taking photos and ranking her school dinners. The Never Seconds blog attracted a huge response, and was used by Martha Payne to raise money for the charity ‘Mary’s Meals’. Twitter pushes the engagement message to tempt more advertisers #Twitter4brands @gordonmacmillan 15 June 2012, 10:57AM Twitter brought its #Twitter4brands road show to London yesterday and used the event to highlight the success stories of a number of brands that have scored high levels of engagement on Twitter — far exceeding traditional online advertising. Everything you know about digital measurement is wrong and this is what to do about it Gary Angel 15 June 2012, 8:58AM Some of the most common practices in digital reporting have been shown to be seriously flawed. Their is too much emphasis on a small set of site-wide actionable KPIs, trending Site Satisfaction numbers or NetPromoter scores, and use of total social media mentions to track brand sentiment. Eight out of ten Brits admit their social profiles are 'fake - Top 20 lies Polly Becker 15 June 2012, 8:35AM A study of 2,000 people found the average Facebook user carefully composes their profile - falsely painting a picture of an exciting social life, sophisticated tastes and glamorous photos. But 80% confessed they have doctored photographs, linked to articles to appear intelligent, or tagged themselves at locations they’ve never visited. The band was banned, but England's Euro 2012 tweeters tweeted on Scott Thompson 14 June 2012, 12:18PM England kicked off their first 2012 European Championship game this week, and although the supporters band had their instruments confiscated in Ukraine, back home the fans were finding other ways of showing their support. Google helps launch alliance to remove "bad ads" from the web Polly Becker 14 June 2012, 10:30AM Sadly this is only an online initiative. Google is getting together with AOL, Facebook, Twitter and the IAB to support StopBadware’s launch of the Ads Integrity Alliance, which is designed to protect users from bad ads. Microsoft in talks to acquire social network Yammer for $1bn @gordonmacmillan 14 June 2012, 8:41AM Microsoft is reported to be in talks to acquire business social network Yammer for in excess of $1 billion. Bloomberg reports that a deal is close at hand and could be signed as early as tomorrow. Twitter introduces expanded tweets with more interactive content @gordonmacmillan 14 June 2012, 8:16AM Twitter is making a play to keep users on Twitter for longer with the introduction of new expanded tweets that give more interactive experiences on Twitter.com and mobile.twitter.com. Beginning with a select group of news partners, that includes The New York Times, The San Francisco Chronicle and The Wall Street Journal, expanded tweets will deliver rich content inside tweets. This will include a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer. Frictionless sharing rejected by majority and brand recommendations not welcome [infographic] @gordonmacmillan 13 June 2012, 2:34PM The majority of people do not want to use ‘frictionless’ features on social networks that automatically inform friends about the content the user is consuming, according to a study by PR firm Edelman. Sweden faces outrage after Jewish tweets in Twitter experiment Charlotte Henry 13 June 2012, 11:48AM How do you change the perception of your country using social media? It was a question that the Swedish tourist board asked itself and its solution was the @sweden project. It took the brave step of turning its official twitter account over to a different Swede each week. Latest jobs UI Designer Recruiter Premier Farnell Salary Competitive salary and benefits Location Leeds Direct Marketing Product Manager Recruiter Future Publishing Salary + £competitive with excellent benefits Location Bath Technical Account Manager - Integrated Agency Recruiter The Blueprint Salary £25000 - £30000 per annum + bonus + package Location London Online Marketing Manager Recruiter Traidcraft Salary £24,111 Location Gateshead, Tyne & Wear Head of Digital role - salary up to £80k! 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