Tuesday, 12 June 2012

The Wall > England v France: how the two teams fared on Twitter and Facebook

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Apple's WWDC: Biggest Improvements to Mountain Lion Taken From iOS
Clair O'Neill
12 June 2012, 2:03PM

Apple’s WWDC: Biggest Improvements to Mountain Lion Taken From iOS
At yesterday's annual Worldwide Developers Conference, Apple CEO Tim Cook revealed new mobile operating system iOS 6 and also the new desktop OS Mountain Lion.

England v France: how the two teams fared on Twitter and Facebook [data visualisation]
@gordonmacmillan
12 June 2012, 1:00PM

FA: will engage with the local community more during the Euro 2012Handy data visualisation here from Brandwatch looking at last night’s game showing the players who got the most mentions on Twitter and the phrases picked out by the crowd.

We also have the results from some Facebook analysis that tells us France had better engagement overall and were more confident than English fans going into the match.

YouTube continues to rub shoulders with Hollywood's finest in latest content push
Sarah Shearman
12 June 2012, 11:55AM

Skateistan: To Live And Skate KabulYouTube’s drive to be known for 'highbrow' content, continues as it announces its 'Your Film Festival' semi-finalists - a far cry from the laughing babies and skateboarding dogs the platform has become synonymous with over the years.

Clutter is killing digital media: Study proves that uncluttered web pages make ads work better
Polly Becker
12 June 2012, 10:39AM

Yahoo's website is rated very high in terms of clutterNew research from SAY Media and IPG Media shows ads on clean webpages are more useful, trusted and effective. Furthermore they have a more positive impact on advertiser and site perception than cluttered sites with multiple ads running.

Can right wing bloggers challenge Obama? Sarah Palin to address right wing digital activists
@gordonmacmillan
12 June 2012, 9:31AM

Sarah Palin to speak at RightOnline on June 15, as right wing digital activists gather. Pic by Gage SkidmoreSarah Palin will this week address a gathering of right wing bloggers and online activist at the RightOnline conference in Las Vegas. Republicans are hoping that the two day event will help harness the power of social media and digital activism and give President Obama a serious headache in his fight for re-election in November.

Research shows high levels of brands talking to Twitter bots, not customers
Charlotte Henry
12 June 2012, 8:16AM

Alicebot: many. of. your. followers. are. bots. like. me.Major brands may not be talking to as many people as they thought, according, to a new report.

Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots.

The Olympics Guide: how brands can (and can not) get involved online
Tamara Littleton
11 June 2012, 12:42PM

The Olympics: makes July and August tricky for commercial TVIf your brand isn't a sponsor of the Olympic Games, posting content that directly relates to the Olympics (either from the brand or retweeted from someone else) is a risky business.

Queen's Jubilee Celebration beats Royal Wedding for online buzz
Graham Wall
11 June 2012, 11:21AM

Queen's Diamond Jubilee created more online chatter than William & Kate's weddingBy today I imagine that the Jubilee celebration seems like a distant memory, washed away by an excess of rain and the sinking realization that a three day working week actually just means packing five days' worth of work into very little time.

Burberry celebrates one million Twitter followers with thank you note
@gordonmacmillan
11 June 2012, 11:03AM

Burberry has been one those brands that has done some really interesting things with Twitter and social media more generally so no surprise to see that it has celebrated passing the one million followers landmark with some special thank you notes to both brands and individual users alike.

Why social media counts when it comes to FMCG [infographic]
Polly Becker
11 June 2012, 9:35AM

More that a third of purchases in some FMCG categories are influenced by mobile or online content with baby and child care products topping the list.

That strongly suggests that all those mummy bloggers and Mumnsnet mothers play close attention to digital chatter and have real digital power for brands looking to influence the right people.

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