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England v France: how the two teams fared on Twitter and Facebook [data visualisation] | @gordonmacmillan | 12 June 2012, 1:00PM | Handy data visualisation here from Brandwatch looking at last night’s game showing the players who got the most mentions on Twitter and the phrases picked out by the crowd. We also have the results from some Facebook analysis that tells us France had better engagement overall and were more confident than English fans going into the match.
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Can right wing bloggers challenge Obama? Sarah Palin to address right wing digital activists | @gordonmacmillan | 12 June 2012, 9:31AM | Sarah Palin will this week address a gathering of right wing bloggers and online activist at the RightOnline conference in Las Vegas. Republicans are hoping that the two day event will help harness the power of social media and digital activism and give President Obama a serious headache in his fight for re-election in November.
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Research shows high levels of brands talking to Twitter bots, not customers | Charlotte Henry | 12 June 2012, 8:16AM | Major brands may not be talking to as many people as they thought, according, to a new report. Professor of corporate communications and digital languages at Milan’s IULM University, Marco Camisani Calzolari, found that in some cases nearly half a company’s Twitter followers were bots.
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Queen's Jubilee Celebration beats Royal Wedding for online buzz | Graham Wall | 11 June 2012, 11:21AM | By today I imagine that the Jubilee celebration seems like a distant memory, washed away by an excess of rain and the sinking realization that a three day working week actually just means packing five days' worth of work into very little time.
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Burberry celebrates one million Twitter followers with thank you note | @gordonmacmillan | 11 June 2012, 11:03AM | Burberry has been one those brands that has done some really interesting things with Twitter and social media more generally so no surprise to see that it has celebrated passing the one million followers landmark with some special thank you notes to both brands and individual users alike.
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Why social media counts when it comes to FMCG [infographic] | Polly Becker | 11 June 2012, 9:35AM | More that a third of purchases in some FMCG categories are influenced by mobile or online content with baby and child care products topping the list. That strongly suggests that all those mummy bloggers and Mumnsnet mothers play close attention to digital chatter and have real digital power for brands looking to influence the right people.
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