Thursday, 7 June 2012

Digital AM - London Underground, Facebook, Tesco, Auto Trader, BT Infinity

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Digital AM
Latest news
Virgin Media chief hails 'truly historic moment' as Wi-Fi comes to Underground
Virgin Media chief hails 'truly historic moment' as Wi-Fi comes to Underground
by Arif Durrani
07 June 2012, 12:00PM
London Underground has begun its Wi-Fi roll-out across key stations today, accompanied by a poster campaign, with King's Cross and Warren Street now live and Oxford Circus and Green Park to be connected tomorrow.
Facebook ramps up mobile ad sales
Facebook ramps up mobile ad sales
by Sarah Shearman
07 June 2012, 10:45AM
Facebook is stepping up the monetisation of its mobile service by enabling advertisers to buy Sponsored Story ads specifically for mobile.
Tesco hit by online reputation plunge
Tesco hit by online reputation plunge
by Sara Luker
07 June 2012, 09:32AM
Tesco has seen its online reputation decline as the supermarket's market share continues to fall.
Auto Trader gets personal to shift consumer perceptions
Auto Trader gets personal to shift consumer perceptions
by Nick Batten
07 June 2012, 09:07AM
Auto Trader, the second-hand car magazine and website, is to tap into the close personal connection that owners have with their cars with its first exclusively digital campaign, launching on 14 June.
Best practice on social media urged over targeting of children
Best practice on social media urged over targeting of children
by John Owens
07 June 2012, 09:02AM
Social media must be looked at when it comes to preventing the inappropriate targeting of children, PR figures have said following a new survey on the issue.
BT Infinity launches Xbox Live presence
BT Infinity launches Xbox Live presence
by Daniel Farey-Jones
07 June 2012, 08:30AM
BT Infinity broadband is extending its student-themed TV ad campaign into the console world with an interactive branded environment on Xbox Live, backed by sponsorship.
LinkedIn takes to Twitter to update media and consumers on data breach
LinkedIn takes to Twitter to update media and consumers on data breach
by Sara Luker
07 June 2012, 08:39AM
The LinkedIn comms team has taken an indirect approach to updating journalists and consumers on the leak of user passwords.
Also in the news
Cannes Lions 2012 attracts record entries
by Sara Kimberley, 07 June 2012, 08:53AM
Media Agenda: James Wildman, managing director and VP sales for Yahoo UK and Ireland
by Georgina Brazier, 06 June 2012, 02:17PM
Times pledges to pull paywall during key Olympic dates
by John Reynolds, 06 June 2012, 01:59PM
From the blogs
A change in paywall strategy at The Times? Paywall comes down for key Olympic dates
@gordonmacmillan
07 June 2012, 10:34AM
New social media strategy at Elle starts to see results
Arif Durrani
07 June 2012, 10:27AM
"Smoked by Windows Phone" ? the trouble with competitions
Joseph Kay
07 June 2012, 9:38AM
Bags of potential
Greg Taylor
07 June 2012, 8:47AM
Twitter unveils brand revamp that places tweeting bird at its centre
@gordonmacmillan
07 June 2012, 8:00AM
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