Friday, 1 June 2012

Global Bulletin from Brand Republic - Nike, Chime, Queen's Jubilee, Pepsi/Twitter, Mindshare/Unilever, Tokyo 2020 bid

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Latest news
Nike puts Umbro up for sale
Nike puts Umbro up for sale
by Nick Batten
01 June 2012, 09:26AM
Nike has announced plans to sell Umbro, the kit supplier to the England football team, deeming it surplus to requirements after four years of ownership.
Chime agrees sale of PR businesses to Lord Bell
Chime agrees sale of PR businesses to Lord Bell
by Sara Luker
31 May 2012, 09:48AM
Chime Communications has agreed to sell a section of its PR businesses to Lord Bell, revealing that the holding company name will be BPP Communications.
Jubilee spirit unites the nation
Jubilee spirit unites the nation
by Doug Whelpdale
01 June 2012, 08:00AM
Almost 31 million people will be attending a Jubilee party as the nation comes together to celebrate the Queen, writes Doug Whelpdale, insight manager, MPG Media Contacts.
Pepsi partners Twitter for long-term music promotion
Pepsi partners Twitter for long-term music promotion
by Sarah Shearman
30 May 2012, 11:48AM
Pepsi and Twitter have teamed up to stream music concerts and offer free song downloads on the soft drink brand's Twitter page, the first deal of its kind for the six-year-old micro-blogging platform.
Mindshare retains Unilever media buying in the US
Mindshare retains Unilever media buying in the US
by Daniel Farey-Jones
25 May 2012, 09:50AM
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.
Tokyo 2020 appoints Weber Shandwick for Olympics bid
Tokyo 2020 appoints Weber Shandwick for Olympics bid
by Matt Cartmell
25 May 2012, 12:54PM
The Tokyo 2020 bid committee for the Olympic and Paralympic Games has appointed Weber Shandwick as its global agency.
Also in the news
Unilever partners with News Corp and Viacom for digital content
by Loulla-Mae Eleftheriou-Smith, 28 May 2012, 09:52AM
Reckitt Benckiser hits carbon footprint target eight years early
by Loulla-Mae Eleftheriou-Smith, 31 May 2012, 01:20PM
HSBC's Chris Clark on a new era for the bank's marketing
by Alex Brownsell, 31 May 2012, 11:00AM
WPP buys into digital data agency Predictys SAS
by Matthew Chapman, 29 May 2012, 09:54AM
Kellogg boss departs as food giant kicks off global rebrand
by Sarah Shearman, 29 May 2012, 08:30AM
From Singapore - Chris Reed on partnership marketing
Has Lady Ga Ga shown up the real Indonesian brand values?
30 May 2012, 3:39AM
Maxxis drives sports partnerships
28 May 2012, 3:13AM
MadScam
General Motors CMO: Joel Ewanick - Saint or Sinner?
28 May 2012, 8:12AM
Good evening, bonsoir and ax?am?n?z xeyir to the 2012 Eurovision songnozzle!
27 May 2012, 10:18PM
The BR News Blog
Fox News airs four minute Obama attack ad on its morning news show
31 May 2012, 8:47AM

Fox & Friends airs four minute attack ad on Barack ObamaFox News has aired a four minute ad on its Fox & Friends morning show attacking President Obama and passing it off as journalism. The ad attempts to take apart Barack Obama’s campaign message of hope and change whilst highlighting the perceived failures of his presidency.

Read more »

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