Latest news | | | | | | The BBC is focusing its marketing activity and title sequences for the Olympics around the concept of 'Stadium UK', which features a specially commissioned track by Elbow. | | | | | | | Global Radio, owner of the Heart and Capital radio brands, is planning to ask for its purchase of Real and Smooth Radio-owner GMG Radio to be "fast-tracked" to the Competition Commission (CC). | | | | | | | Adidas has provided Andy Murray with a new pair of shorts after his tennis balls repeatedly popped out of his shorts during his victory against Marcos Baghdatis. | | | | | | | Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical. | | | | | | | Heineken is painting 150 London pubs green this week as part of its sponsorship of the London 2012 Olympics. | | | | | | | Alcohol brands could be rescued from the possibility of a plain packaging enforcement and marketing bans in the UK, after the Department of Health (DoH) told MPs there was "very limited" evidence to its effectiveness. | | | | | | | Innovision, the agency behind the Olympic rings hoisted on to Tower Bridge yesterday (28 June), has released time lapse footage of its creation. | | | | | | | Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics. | | | | Opinion | | | | | | Ambush marketing is highly lucrative, particularly when it comes to Nicklas Bendtner's pants, writes Morten Hou Østergaard, account director, MediaCom Denmark. | | | | | | | There is a clear desire from planners and strategists for help on how best to develop effective creative ideas, writes Enyi Nwosu, managing director, Central Strategy Unit, M&C Saatchi Group, and acting chair of the IPA Strategy Group. | | | | Intelligence | | | | | | In the first of a series of articles about how Britons are engaging with the London 2012 Games, Will Youngman of GfK NOP's Digital Market Intelligence team discusses the initial findings from its Olympics research. | | | | | | | After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor partnered with Marketing to bring together senior marketers to talk about what they've learned from their involvement with the greatest sports show on earth. | | | | | | Latest jobs | | CRM Manager | Recruiter GoodEgg Digital | Salary Excellent neogtiable salary plus benefits | Location Central London | | | | | | | |
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