Monday, 2 July 2012

Breaking news from Brand Republic - BBC, Global Radio, adidas, Isobar, Heineken

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Latest news
BBC brings in Elbow for Stadium UK Olympic campaign
BBC brings in Elbow for Stadium UK Olympic campaign
by Matthew Chapman
01 July 2012, 09:00PM
The BBC is focusing its marketing activity and title sequences for the Olympics around the concept of 'Stadium UK', which features a specially commissioned track by Elbow.
Global Radio to ask Competition Commission to fast-track GMG deal
Global Radio to ask Competition Commission to fast-track GMG deal
by Maisie McCabe
02 July 2012, 09:45AM
Global Radio, owner of the Heart and Capital radio brands, is planning to ask for its purchase of Real and Smooth Radio-owner GMG Radio to be "fast-tracked" to the Competition Commission (CC).
Adidas gives Andy Murray new shorts after balls pop out
Adidas gives Andy Murray new shorts after balls pop out
by Matthew Chapman
02 July 2012, 09:30AM
Adidas has provided Andy Murray with a new pair of shorts after his tennis balls repeatedly popped out of his shorts during his victory against Marcos Baghdatis.
Founder Mark Cridge to exit Glue and Aegis Isobar network
Founder Mark Cridge to exit Glue and Aegis Isobar network
by Sarah Shearman
29 June 2012, 01:19PM
Mark Cridge, the global managing director of Aegis Media's Isobar network and founder of Glue, has decided not to return to the business following a six-month sabbatical.
Heineken paints pubs green for London 2012
Heineken paints pubs green for London 2012
by John Reynolds
02 July 2012, 09:06AM
Heineken is painting 150 London pubs green this week as part of its sponsorship of the London 2012 Olympics.
DoH rejects alcohol plain packaging enforcement
DoH rejects alcohol plain packaging enforcement
by Loulla-Mae Eleftheriou-Smith
02 July 2012, 09:13AM
Alcohol brands could be rescued from the possibility of a plain packaging enforcement and marketing bans in the UK, after the Department of Health (DoH) told MPs there was "very limited" evidence to its effectiveness.
Appointment to View: Making of the Tower Bridge Olympic rings (time lapse)
Appointment to View: Making of the Tower Bridge Olympic rings (time lapse)
by Ben Hall
29 June 2012, 12:25PM
Innovision, the agency behind the Olympic rings hoisted on to Tower Bridge yesterday (28 June), has released time lapse footage of its creation.
Leo Burnett ties with P&G for 'Capital Clean Up' exhibition
Leo Burnett ties with P&G for 'Capital Clean Up' exhibition
by Loulla-Mae Eleftheriou-Smith
29 June 2012, 01:44PM
Leo Burnett has partnered with Procter & Gamble (P&G) to host an art exhibition based on the 'Capital Clean Up' programme that has been taking place across London in the lead-up to the Olympics.
Opinion
Think BR: The £10m pants
Think BR: The £10m pants
by Morten Hou Østergaard
02 July 2012, 08:30AM
Ambush marketing is highly lucrative, particularly when it comes to Nicklas Bendtner's pants, writes Morten Hou Østergaard, account director, MediaCom Denmark.
Think BR: Why Modern Briefing will make a difference to client-agency relationships
Think BR: Why Modern Briefing will make a difference to client-agency relationships
by Enyi Nwosu
02 July 2012, 08:00AM
There is a clear desire from planners and strategists for help on how best to develop effective creative ideas, writes Enyi Nwosu, managing director, Central Strategy Unit, M&C Saatchi Group, and acting chair of the IPA Strategy Group.
Intelligence
Are the Olympics getting a head start with UK consumers?
Are the Olympics getting a head start with UK consumers?
by Will Youngman
02 July 2012, 08:00AM
In the first of a series of articles about how Britons are engaging with the London 2012 Games, Will Youngman of GfK NOP's Digital Market Intelligence team discusses the initial findings from its Olympics research.
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently
by Stuart Derrick
29 June 2012, 11:00AM
After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor partnered with Marketing to bring together senior marketers to talk about what they've learned from their involvement with the greatest sports show on earth.
Also in the news
Ellie Henman wins Bauer's TV competition The Exclusives
by Nick Batten, 02 July 2012, 09:57AM
Are the Olympics getting a head start with UK consumers?
by Will Youngman, 02 July 2012, 08:00AM
Total Media appointed to develop CompareLegalCosts.com
by Nick Batten, 29 June 2012, 04:21PM
'I'm irritated with anodyne, Eurotrash advertising' says Suzuki marketing chief
by Loulla-Mae Eleftheriou-Smith, 29 June 2012, 01:30PM
Latest Blog Entries
Let's get physical
Greg Taylor, 02 July 2012
How Brazil inspires AlmapBBDO's creative director, Luiz Sanches
Francesca Chang, 01 July 2012
Sssshhhhhh!!! It's the Secret Service!
Joe Marshall, 29 June 2012
Age is just a number
John Carroll, 29 June 2012
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Jonathan Weeks, 29 June 2012
Festival 2012 Is Brilliant. So Why Are The Arts Still Sold Like Broccoli?
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