| Latest news | |  | | | | | Escalating fears of a transport meltdown surrounding the London 2012 Olympics have been blown out of all proportion and will, in the main, prove to be unfounded, like the Millennium Bug, according to Mayor Boris Johnson's marketing director. | | |  | | | | | Marks & Spencer Bank has revealed details of its forthcoming premium current account services, which will charge consumers between £15 and £20 per month. | | |  | | | | | Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009. | | |  | | | | | Guardian News & Media, home to The Guardian and The Observer, is looking to make up to 100 editorial roles redundant before March 2013 following losses of £44.2 million during its last financial year, staff heard today. | | |  | | | | | EDF Energy will illuminate the London Eye during the Olympics and Paralympics with a light show made from tweets about the Games. | | |  | | | | | Yahoo has internally announced a restructure of its UK business and is to part ways with its sales director Steve Brown, in the same week it has named its new chief executive. | | |  | | | | | Richard Desmond has been banned from running a Tesco promotional ad in the Daily Star and Daily Express newspapers after the advertising watchdog ruled that the ads were misleading. | | |  | | | | | Twitter has appointed M&C Saatchi as its first UK agency, to help the social networking site become a more mainstream consumer brand. | | |  | | | | | AOL has appointed former Thomson Reuters brand head Jolie Hunt to the newly created role of chief marketing officer, following a global restructure that saw the company's marketing function stripped out of the UK and relocated to the US. | | | | | Opinion | |  | | | | | Can the official sponsors of the 2012 Olympic Games keep fans onside and win the battle against ambush marketers, asks David Atkinson, managing partner, Space. | | |  | | | | | Looking at things from a new perspective and questioning our own assumptions is key to finding inspiration, writes Edwina Boyd-Gibbins, account executive, Pumpkin. | | | | | Intelligence | |  | | | | | Consumer packaged goods brands must constantly re-evaluate their marketing options to ensure that their digital strategy meets the needs of online women, writes Babita Earle, digital strategy director, GfK Digital. | | |  | | | | | Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown. | | | | | | |
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