Thursday 12 July 2012

Data & Direct Bulletin from Brand Republic - Pernod Ricard, Very, Claims Direct, Royal Mail, Google

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PAA and Fuel net Glenlivet global digital task
PAA and Fuel net Glenlivet global digital task
by Sara Kimberley
12 July 2012, 08:00AM
Pernod Ricard has appointed Partners Andrews Aldridge to handle the global digital and CRM account for The Glenlivet, the world's second-biggest-selling single malt whisky brand.
Very targets users with tailored VoD ads
Very targets users with tailored VoD ads
by Matthew Chapman
11 July 2012, 08:30AM
Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history.
Now scoops £6 million Claims Direct ad account
Now scoops £6 million Claims Direct ad account
by Sara Kimberley
12 July 2012, 08:00AM
Claims Direct, the personal injury compensation business, has hired Now to handle its £6 million advertising account.
Royal Mail unveils direct marketing facility MarketReach
Royal Mail unveils direct marketing facility MarketReach
by Alex Brownsell
09 July 2012, 08:48AM
The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands.
Google prepares to settle over Safari privacy breach
Google prepares to settle over Safari privacy breach
by Ed Owen
11 July 2012, 11:24AM
Google is preparing to settle its case with the US Federal Trade Commission (FTC) and pay an estimated $22.5m (£14.5m), after it was accused of bypassing privacy settings of users of the Safari web-browser, according to reports.
Direct marketing charitable fund names first four beneficiaries
Direct marketing charitable fund names first four beneficiaries
by Matthew Chapman
06 July 2012, 10:54AM
The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first four beneficiaries of its charitable fund.
The Influencers: eBay's Olivier Ropars on the future of mcommerce
The Influencers: eBay's Olivier Ropars on the future of mcommerce
by Nicola Clark
05 July 2012, 11:00AM
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.
Tesco offers Clubcard points to Facebook users who promote products
Tesco offers Clubcard points to Facebook users who promote products
by Matthew Chapman
05 July 2012, 04:20PM
Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial.
Think BR: Milking your data
Think BR: Milking your data
by Jane Hodson
06 July 2012, 08:00AM
When it comes to data the secret to success is to keep it simple, writes Jane Hodson, CEO, Milk.
Think BR: Consumers are coming round to targeted advertising
Think BR: Consumers are coming round to targeted advertising
by Ellie Edwards
10 July 2012, 08:00AM
A shift in consumer understanding means that the public is now more aware of the benefits of targeted advertising, writes Ellie Edwards, managing director, Quisma.
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