Latest news | | | | | | Pernod Ricard has appointed Partners Andrews Aldridge to handle the global digital and CRM account for The Glenlivet, the world's second-biggest-selling single malt whisky brand. | | | | | | | Online fashion retailer Very is launching a targeted ad campaign, which will screen a tailored video-on-demand ad depending on the user's browsing history. | | | | | | | Claims Direct, the personal injury compensation business, has hired Now to handle its £6 million advertising account. | | | | | | | The Royal Mail is expanding its business with the launch of its own direct marketing services facility, MarketReach, to help boost the use of mail marketing by UK brands. | | | | | | | Google is preparing to settle its case with the US Federal Trade Commission (FTC) and pay an estimated $22.5m (£14.5m), after it was accused of bypassing privacy settings of users of the Safari web-browser, according to reports. | | | | | | | The DM Foundation, a fund aimed at developing the direct marketing industry, has named the first four beneficiaries of its charitable fund. | | | | | | | Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition. | | | | | | | Tesco is offering double Clubcard points to people who use Facebook to like, share and buy products on its ecommerce site, as part of a four-week trial. | | | | | | | When it comes to data the secret to success is to keep it simple, writes Jane Hodson, CEO, Milk. | | | | | | | A shift in consumer understanding means that the public is now more aware of the benefits of targeted advertising, writes Ellie Edwards, managing director, Quisma. | | | | Promotion: 86,000 businesses can't be wrong? |
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