| Latest news | |  | | | | | Several brands with direct competitors as official sponsors of the Olympics have cut their marketing spend by millions of pounds in the run up to London 2012. | | |  | | | | | DFS is targeting a more upmarket audience with its first 'brand film', as part of a £12m TV campaign with no price point or sales messaging. | | |  | | | | | The Turkish Culture and Tourism Office has put out a tender for a 2013 advertising campaign, inviting agencies to submit proposals for campaigns in one or more of six regions, with a total budget of $48m (£31m). | | |  | | | | | Unilever has appointed former Barclaycard marketer Sarah Mansfield to head its marketing services team as media director for the UK and Ireland. | | |  | | | | | Manchester United has signed a seven-year, £25m-a-year deal making US car brand Chevrolet its next shirt sponsor, replacing insurance company Aon from the 2014-15 season. | | |  | | | | | Unilever is repositioning Radox to promote the "transformative power" of its ingredients, in a new campaign that aims to change perceptions of the brand from a bath to shower product. | | |  | | | | | With the London 2012 Olympic Games in full swing official programmes and magazines supplier Haymarket Network is set to produce 27 daily guides as part of a bigger project spanning more than 4,000 pages of content. | | |  | | | | | Yahoo's global head of media Ross Levinsohn is departing the technology company, just weeks after he lost out on the chief executive role to Google veteran Marissa Mayer. | | |  | | | | | Brown-Forman has appointed Wieden & Kennedy as lead agency for its Finlandia vodka brand in Europe and Africa. | | | | | Opinion | |  | | | | | It's more important than ever for TV brands to be clear and distinct, writes Aporva Baxi, creative director, DixonBaxi. | | |  | | | | | Festivals have always been big business but are they starting to lose their shine, asks Paul Saville, client services director, Ignite. | | | | | Intelligence | |  | | | | | Online retailers already have the edge on entertainment purchases but are they catching up with the highstreet elsewhere, asks Jamie Matthews, CEO, Initials Marketing. | | |  | | | | | Seventy four percent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin, associate director, Ipsos Marketing. | | | | | | | Latest jobs | | | | | |  | | |
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