Marketing Daily - Barclays reveals bumper £120m Premier League sponsorship renewal; plus Nectar, Topshop, Paddy Power, and Amazon

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   Barclays confirms bumper Premier League sponsorship renewal John Reynolds, 13 July 2012   Barclays, the under-fire bank, has confirmed a new three-year deal with the...     Nectar readies daily deals service Sarah Shearman, 13 July 2012   Nectar, the 10-year-old card loyalty scheme, is entering the increasingly crowded daily...     Brands need a point of view in social media Sarah Shearman, 13 July 2012   Brands should devise a content strategy and point of view, before they...     Marketing Guru: how can I argue the case for greater resources for the digital part of our marketing team? Daryl Fielding, 13 July 2012   The skills required to run a digital team do not always match...     Sizing up 'real' women Loulla-Mae Eleftheriou-Smith, 13 July 2012   To reach modern women effectively, brands must avoid cliches and other pitfalls...     Topshop signs deal with Nordstrom department store for US expansion Loulla-Mae Eleftheriou-Smith, 13 July 2012   Sir Philip Green's Arcadia is expanding the footprint of its Topshop and...     Chisora sports Paddy Power Y-fronts in weigh-in Loulla-Mae Eleftheriou-Smith, 13 July 2012   Paddy Power has targeted boxing for its latest promotional stunt, which involved...     Air New Zealand becomes 'official airline of Middle Earth' Loulla-Mae Eleftheriou-Smith, 13 July 2012   Air New Zealand has signed a two-film deal with New Line Cinema...       Also in the News   Amazon set to move into smartphone market John Reynolds, 13 July 2012   Fry and Branson do kung-fu in Virgin TiVo ad Sarah Shearman, 13 July 2012   Brand barometer: Abercrombie's latest viral campaign reviewed 13 July 2012   Which tea brand is most prominent online? Brand barometer Gemma Charles, 13 July 2012       Blogs     Market Research: 4 ways to up the game Brand Learning   This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global...     Could Twitter save Barclays? Chris Barraclough   Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...     Philanthropic sponsorship or a golden thank you? Chris Dell   The recent outburst by actor Mark Rylance against Olympic sponsorship on The Andrew Marr Show...     The Olympic city’s symbolic moments Helen Edwards   Cities don’t get to choose their own icons. They emerge through a kind of global beauty contest, voted in a...     Premier League running scared of announcing Barclay’s deal John Reynolds   Amidst the exhaustive coverage of Barclay's recent travails, one little nugget has escaped the clutches...             Whitepapers     5 Steps To Power Personal, Lucrative Customer Connections (Webcast)   From social media to online ads, it’s a big media landscape out th...     Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...     What Could Affiliates Do For You? Top Tips To Up Your Traffic And Sales (Expert Reports)   So, affiliate marketing, it's been around for a while and has driven gre...         Search & Analytics Manager - £35k - Amazing retail brand!, Salt £33000 - £36000 per annum + bonus + benefits, London Marketing Services Manager, Badenoch & Clark £150 - £200 per day, Redhill Brand Manager - Health & Beauty, Jarlett de Grouchy £35000 - £38000 per annum + Benefits, City of London Strategic Project Manager - eCommerce, GoodEgg Digital £50-60k + excellent benefits and bonus, Peterborough, Cambridgeshire Digital Account Manager - Manchester, Adam Recruitment £25000 - £30000 per annum, Manchester Retail Marketing Manager (Heading up the Retail Marketing division), Iceland Senior Management salary plus BMW 3 series company car, Deeside, near Chester, North West Account Director or Junior Account Director, £40k - £45k, MODA consult £40k - £45k + excellent benefits, Central London Planning Director - Massive Brand - Media Agency, PFJ £40000.00 - £50000.00 per annum, London eCommerce Manager, Michael Page Digital £45000 to £50000 per annum, London Account Manager, Michael Page Agency £22000 to £30000 per annum, Leeds     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ▼  July (132) The Wall > Time to lighten up? 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