Monday 30 July 2012

The Wall > Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze

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Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze
30 July 2012, 2:30PM

Lizzie Armitstead (left), Marianne Vos and Olga Zabelinskaya in the breakaway that led to all three winning medals in the 2012 Olympic road race. Photo by DAVID ILIFFWith the London 2012 Games off to a flying start, it is Team USA at the head of the leader board in the Twitter stakes with over 190,000 Tweets made over the weekend and counting.

Athletes call for the freedom to tweet with 'We demand change' campaign
30 July 2012, 2:07PM

Sanya Richards-Ross one the Team USA athletes calling for change to #Rule40 #WeDemandChangeAfter just one weekend, the Olympics is dominating conversations on social media. People have been tweeting commentary on the opening ceremony and various sports, posting pictures from their visits to Olympic events, and watching streams of events.

If pounds don't necessarily follow eyeballs, how can we make video advertising online more efficient?
30 July 2012, 11:17AM

Ian Brown of the Stone Roses performing live at Heaton Park in Manchester on 29 June, 2012The Stone Roses reunion should never have happened - as far as I'm concerned if you weren't there the first time, make your own history. We spend too much time looking back. What's interesting though is that the warm glow of nostalgia can fundamentally affect our view of what actually happened.

CEOs need social media, but many fear it, says study
30 July 2012, 10:24AM

CEOs are in the uncomfortable position of having to rely on the counsel of less-experienced, Gen Y advisorsThe world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM's latest Global CEO study.

How the wild west of the Viral Video was made
30 July 2012, 9:34AM

Babies, cats and schadenfreude are some of the top categories in the viral video market [Charlie bit my finger]

Really interesting mini documentary here from US public service broadcaster PBS looking at the phenomenon of “Viral Video.

While ten years ago it took ten months for a video to go viral today with social networks that can happen in a day.

Mr Bean and Berners Lee are most tweeted moments during Olympic Opening Ceremony
30 July 2012, 9:00AM

Rowan Atkinson's Mr Bean as he appeared at the London 2012 opening ceremonyThere were so many great moments in the Friday night’s opening ceremony of the London 2012 Olympic games, watched by a UK audience of 26.9m viewers, but the most tweeted moment in all of that was when Rowan Atkinson’s Mr Bean appeared.

Apple in talks with Twitter about investing hundreds of millions of dollars
28 July 2012, 10:00AM

Twitter's HQ in Sanfrancisco - room for a slice of Apple?It is being reported that Apple has held serious talks with Twitter in recent months about making a sizable investment in the social networking firm. Such a deal would help the iPhone maker bridge the gap in its own lack of social media presence.

10 blogging blunders to avoid
27 July 2012, 2:10PM

Blogging for businessLike it or not, blogging is now an essential part of doing business. Statistics show that companies whose websites include blogs get 55% more website visitors than their counterparts with static sites, and 57% of marketers have acquired customers from blogging (figures from Hubspot). Most of the UK's biggest brands now have blogs, and SMEs are catching up.

New York Times digital subscriptions rise 12% as FT marks print eclipse
27 July 2012, 2:09PM

Plenty of coverage on Brand Republic today about the Financial Times and how its digital subscriptions surpassed print subscriptions for the first time.

The news coincides with some good news/bad news from the New York Times.

Restricting social at the Olympic Games - are the guidelines too strict or too lax?
27 July 2012, 11:50AM

Four years ago in Beijing, social media (although in its relative infancy) ran free with no restrictions. In Vancouver in 2010, social media use had evolved to necessitate some relatively simple "blogging guidelines" for athletes and other participants in the games.

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