| | | | | | CEOs need social media, but many fear it, says study | 30 July 2012, 10:24AM | The world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM's latest Global CEO study.
| | | How the wild west of the Viral Video was made | 30 July 2012, 9:34AM | Really interesting mini documentary here from US public service broadcaster PBS looking at the phenomenon of “Viral Video. While ten years ago it took ten months for a video to go viral today with social networks that can happen in a day.
| | | | | | | 10 blogging blunders to avoid | 27 July 2012, 2:10PM | Like it or not, blogging is now an essential part of doing business. Statistics show that companies whose websites include blogs get 55% more website visitors than their counterparts with static sites, and 57% of marketers have acquired customers from blogging (figures from Hubspot). Most of the UK's biggest brands now have blogs, and SMEs are catching up.
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