Tuesday 24 July 2012

Marketing Daily - Everything Everywhere readies consumer brand launch; plus O2, Sky, Paddy Power, and Aviva

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Everything Everywhere readies consumer brand launch
Sarah Shearman,
24 July 2012
 

Everything Everywhere, the parent company of Orange and T-Mobile, is preparing to...

Everything Everywhere: first consumer ad campaign
 
 
O2 ends 10-year Arsenal sponsorship
Sarah Shearman,
24 July 2012
 

O2 is dropping its sponsorship of Arsenal, 10-years after it launched the...

O2: ends Arsenal sponsorship
 
 
Sky poaches Liz Darran for senior marketing role
Gemma Charles and Matt Chapman,
24 July 2012
 

BSkyB is set to appoint WCRS managing partner Liz Darran to a...

Sky: hires Liz Darran for senior marketing role
 
 
Paddy Power sponsors 'the biggest athletics event in London'
Maisie McCabe,
24 July 2012
 

Paddy Power, the bookmaker, is to sponsor an egg-and-spoon race in London,...

Paddy Power: King's Cross station billboard
 
 
Aviva marketer Kevin Peake exits role
Alex Brownsell,
24 July 2012
 

Aviva's interim marketer, Kevin Peake, has left the insurance group after seven...

Kevin Peake: left interim role at Aviva
 
 
Vodafone creates Tate mobile handset
Maisie McCabe,
24 July 2012
 

Vodafone is to launch a limited-edition mobile handset in conjunction with Tate,...

Vodafone and Tate partnered for new handset
 
 
The Art of Outdoor competition calls for 2012 entries
Staff,
24 July 2012
 

Ocean Outdoor, the premium digital outdoor media owner, has teamed up with...

The Art of Outdoor 2012: open for entries
 
 
Marketing Society unveils 'bold' members-only site
Kim Benjamin,
24 July 2012
 

The Marketing Society has launched a subscriber-only website, which includes a 'digital...

Marketing Society: new site
 
 
 
Also in the News
 
The top 10 Olympic ads
Sara Kimberley,
24 July 2012
 
Ofcom unveils plans for 4G network to reach consumers in 2013
Sarah Shearman,
24 July 2012
 
 
 
Blogs
 
 
Alcohol ads ban on the way â€" or are they?
Gemma Charles
 

Drinks industry and marketing bodies are up in arms at the Health Select Committee's report...

 
 
A nice cup of tea and a sit down
Jonathan Weeks
 

What next for the nation's favourite drink, asks Jon Weeks , Director in Ipsos Marketing...

 
 
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
Helen Edwards
 

Imagine this. Onto Britain’s drab high streets you have introduced a thriving retail format, growing fast and clearly serving a...

 
 
The Problem With The Paralympics
Unofficial Partner
 

There’s a conundrum when it comes to Paralympic sport, both from a media and...

 
 
Don’t tell me, show me!
Joe Marshall
 

The issue of trust between brands and consumers has long been a concern for companies....

 
 
 
 
 
 
Whitepapers
 
 
5 Steps To Power Personal, Lucrative Customer Connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
 
 
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account director > TTL > AUTOMOTIVE, collectivo Up to £55k + bens, London

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