Marketing Daily - LOCOG-Twitter social 'ambush' talks set to enter 11th hour; plus Barclays, M&S, British Gas, and Smirnoff

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   LOCOG-Twitter social 'ambush' talks set to enter 11th hour Sarah Shearman and John Reynolds, 10 July 2012   LOCOG and Twitter remain in talks about the enforcement of digital advertising...     Brands brace for LOCOG advertising 'blackout' John Reynolds, 10 July 2012   With the enforcement of LOCOG's Olympic advertising 'blackout' just days away, Colgate,...     Barclays pulls advertising in wake of Libor scandal Alex Brownsell and Loulla-Mae Eleftheriou-Smith, 09 July 2012   Barclays has axed all advertising in the wake of the interest-rate-fixing scandal...     Klass swaps M&S for Littlewoods John Reynolds, 10 July 2012   Myleene Klass is swapping Marks & Spencer (M&S) for Littlewoods, to become...     News International snares Olympic sponsor commercial deals John Reynolds, 10 July 2012   News International is aiming to maximise newspaper sales during London 2012 through...     Andy Murray: an awkward but authentic brand ambassador Noelle McElhatton, 10 July 2012   As our gloriously soggy sporting summer progresses, one hard and fast rule...     British Gas pushes technology positioning in £4m campaign Matthew Chapman, 10 July 2012   British Gas plans to position itself as a technological innovator with a...     Smirnoff European marketing chief departs Gemma Charles, 10 July 2012   Diageo has parted ways with Simon Breckon, its top vodka marketer in...       Also in the News   Innocent partners with Disney to talk to kids about fruit Loulla-Mae Eleftheriou-Smith, 10 July 2012   M&S shakes up management team as sales fall Loulla-Mae Eleftheriou-Smith, 10 July 2012   Coors Light brings back Van Damme for £2.5m TV and online push Gemma Charles, 09 July 2012       Blogs     The Olympic city’s symbolic moments Helen Edwards   Cities don’t get to choose their own icons. They emerge through a kind of global beauty contest, voted in a...     Premier League running scared of announcing Barclay’s deal John Reynolds   Amidst the exhaustive coverage of Barclay's recent travails, one little nugget has escaped the clutches...     Does anybody care anymore? Paul Frampton   How much do you really care about brands? Are there brands in your life that...     Can you stop once you pop? Jonathan Weeks   How much should brands help consumers to manage their diets and calorie intake through their...     Future Proofing Marketers Brand Learning   This post is provided by Jill Hughes, Partner & Managing Director (EMEA, Asia Pacific) at...             Whitepapers     5 Steps To Power Personal, Lucrative Customer Connections (Webcast)   From social media to online ads, it’s a big media landscape out th...     Your Bespoke Report on Facebook: Do People ‘Like’ Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...     What Could Affiliates Do For You? 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