Monday, 23 July 2012

Marketing Daily - Sky and Jaguar laud Bradley Wiggins' historic Tour de France win; plus Nokia, Amazon, Warburtons, and Ikea

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Sky and Jaguar laud Bradley Wiggins' historic cycling win
Daniel Farey-Jones,
23 July 2012
 

Sky, Jaguar and Gatorade have whisked out press ads in this morning's...

Sky: press ad congratulates Bradley Wiggns
 
 
Nokia overhauls strategy for Windows 8 launch
Matthew Chapman,
23 July 2012
 

Nokia is preparing to shift away from marketing its handsets through operators...

Nokia: Lumia 800 handset
 
 
Amazon to open digital innovation hub in East London
Sarah Shearman,
23 July 2012
 

Amazon has picked London's Tech City as the location for its new...

Tech City: chosen by Amazon for its Digital Media Development Centre
 
 
Warburtons appoints Nestlé chocolate man as marketing director
John Reynolds,
23 July 2012
 

Warburtons has appointed Nestlé UK's head of chocolate Mark Simester as its...

Mark Simester: joins Warburtons as marketing director
 
 
Mars CMO Bruce McColl on the need for 'big ideas' in advertising
Staff,
23 July 2012
 

Bruce McColl, the chief marketing officer at Mars, named brand Advertiser of...

Bruce McColl: Mars chief marketer officer
 
 
Ikea to broadcast live events on catalogue
Matthew Chapman,
23 July 2012
 

Ikea has revamped its catalogue with augmented reality in order to extend...

Ikea: latest catalogue incoporates interactive content
 
 
 
Also in the News
 
Three rolls out manifesto-style ad for internet offering
Sarah Shearman,
23 July 2012
 
Radio Times launches Olympics bumper issue ad
Nick Batten,
23 July 2012
 
Murdoch's sale of UK newspapers moves a step closer, says media analyst
John Reynolds,
23 July 2012
 
 
 
Blogs
 
 
Alcohol ads ban on the way â€" or are they?
Gemma Charles
 

Drinks industry and marketing bodies are up in arms at the Health Select Committee's report...

 
 
A nice cup of tea and a sit down
Jonathan Weeks
 

What next for the nation's favourite drink, asks Jon Weeks , Director in Ipsos Marketing...

 
 
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
Helen Edwards
 

Imagine this. Onto Britain’s drab high streets you have introduced a thriving retail format, growing fast and clearly serving a...

 
 
The Problem With The Paralympics
Unofficial Partner
 

There’s a conundrum when it comes to Paralympic sport, both from a media and...

 
 
Don’t tell me, show me!
Joe Marshall
 

The issue of trust between brands and consumers has long been a concern for companies....

 
 
 
 
 
 
Whitepapers
 
 
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From email marketing to social media and mobile, the opportunities for r...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
 
 
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