marketing your business online: The Wall > Eyeballs, not devices - agencies need to catch-up with consumers

Monday 16 July 2012

The Wall > Eyeballs, not devices - agencies need to catch-up with consumers

Eyeballs, not devices - agencies need to catch-up with consumers

16 July 2012, 1:30PM

The consumer is ahead. Way ahead. The unfaltering advance of technology has provided a multitude of devices that consumers can connect to the web with. As the UN recently declared, the internet is a basic human right.

What does Google TV hold for the future of search?

16 July 2012, 12:00PM

Web TV has been touted in various guises for years now but Google has been trying to make it something of a mainstream reality since 2010. Its life started when Google teamed up with Intel, Sony and Logitech to develop a Smarter TV experience. Since then Samsung, LG and Vizio have come on board.

What will be the main event at the first Social Olympics?

16 July 2012, 10:30AM

Of all the head-to-heads scheduled across the Olympic and Paralympic games, which one will be the big story to come out of London 2012? Perhaps it will be the 100m face-off between Usain Bolt and Yohan Blake, or Jessica Ennis vs Tatyana Chernova in the Heptathlon, or even Oscar Pistorious vs Jerome Singleton?

Femfresh and Oreo's lessons in social-media crisis management

16 July 2012, 8:00AM

In the past few weeks, we have had two tales of social media, two controversies and two different results that are perfect examples of what brands should and should not do when a storm brews online.

Retailers need to plug video gap - Social Brands 100

13 July 2012, 11:30AM

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

We've taken a detailed look at the Retail sector data from this year's Social Brands 100 to analyse how Retail performed on individual platforms, against other sectors, and where the areas for improvement might be.

Advertisers are wasting money on ads to gain Facebook likes, says BBC report

13 July 2012, 11:21AM

Some traditional marketers have long been sceptical of the potential of Facebook ads and Likes. Today, a report from BBC tech correspondent Rory Cellan Jones suggests that companies may indeed be wasting their money on Facebook ads, and having their egos inflated by spam Likes that will provide no boost to business.

Social media: Politics 2.0 and the changing face of business

13 July 2012, 10:46AM

I recently attended two very different social media events. The first, the 'London think-tank summit: at the intersection of traditional and social media' hosted by the European Parliament, discussed the role that social media can play in influencing public policy and driving awareness campaigns. The second, hosted jointly by Facebook and the London Chamber of Commerce and Industry looked at how businesses can use social media – or more specifically (and rather unsurprisingly), Facebook, to grow a business.

Future of Murdoch's iPad tablet The Daily hangs in the balance

13 July 2012, 10:28AM

The New York Observer is reporting that the future of News Corporation’s much hyped iPad only newspaper, The Daily, is hanging in the balance.

The paper reports that The Daily has been put “on watch, according to a source and it will be reassessed after the November 6 US Presidential election.

Digg is sold for $500k having missed out on $200m deal in 2008

13 July 2012, 7:56AM

Social news aggregator site Digg has been sold for a reported $500,0o00 to New York-based technology group Betaworks, which will use it to try and boost its own news-sharing site News.me.

Launched in 2004, the sale of Digg brings to an end one of the roller coaster early stories of the early social web. Its co-founder Kevin Rose sold his latest start-up to Milk to Google earlier this year and joined the search giant.

Natwest failed to support its customers on Twitter during IT collapse

13 July 2012, 7:52AM

A new report from BirdSong: Social Media Reconnaissance points to a number of failings by Natwest in actively supporting its customers via Twitter during the IT collapse in late June.

Despite leaps in followers and mentions of @natwest_help, extended branch hours and weekend openings, the bank’s Twitter account did not actively extend its presence or boost replies until late in the crisis, opting for a ‘business as usual approach’ not in line across the bank’s other support channels.