Wednesday, 18 July 2012

Digital AM - Yahoo, Sainsbury's, Facebook, Mindshare, EDF

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Latest news
Yahoo restructures in UK and parts with sales director Brown
Yahoo restructures in UK and parts with sales director Brown
by Sarah Shearman
18 July 2012, 08:30AM
Yahoo has internally announced a restructure of its UK business and is to part ways with its sales director Steve Brown, in the same week it has named its new chief executive.
Sainsbury's launches blind football online challenge
Sainsbury's launches blind football online challenge
by Matthew Chapman
18 July 2012, 10:35AM
Sainsbury's, a Paralympic Games sponsor, has released an online game based on the sport of "blind football".
Facebook study analyses retail brands' use of platform
Facebook study analyses retail brands' use of platform
by Sarah Shearman
18 July 2012, 09:00AM
Retail brands can benefit from greater reach on Facebook by targeting their fans' friends, while paid-for ads on the social network have "substantial uplift" in driving visits to their sites and sales, according to new research from comScore.
Yahoo's profits hit by restructuring costs as Mayer misses conference call
Yahoo's profits hit by restructuring costs as Mayer misses conference call
by John Reynolds
18 July 2012, 09:56AM
Yahoo has reported a 4.2% fall in net income to $228.5m in the second quarter, after its bottom line was hit by a $136m (£87m) charge relating to employee layoffs and other cost-cutting measures.
Mindshare tasks Stil with EMEA head of digital post
Mindshare tasks Stil with EMEA head of digital post
by Mark Banham
18 July 2012, 08:53AM
Mindshare has promoted Alex Stil to the newly created role of head of digital for the EMEA region, from his current role of chief operating officer at the agency's Netherlands office.
EDF to power London Eye light shows with Olympic tweets
EDF to power London Eye light shows with Olympic tweets
by Matthew Chapman
18 July 2012, 08:30AM
EDF Energy will illuminate the London Eye during the Olympics and Paralympics with a light show made from tweets about the Games.
AOL names former Reuters brand head Jolie Hunt as CMO
AOL names former Reuters brand head Jolie Hunt as CMO
by Loulla-Mae Eleftheriou-Smith
17 July 2012, 03:00PM
AOL has appointed former Thomson Reuters brand head Jolie Hunt to the newly created role of chief marketing officer, following a global restructure that saw the company's marketing function stripped out of the UK and relocated to the US.
M&C Saatchi signed as Twitter's first UK PR agency
M&C Saatchi signed as Twitter's first UK PR agency
by Sara Luker
18 July 2012, 08:04AM
Twitter has appointed M&C Saatchi as its first UK agency, to help the social networking site become a more mainstream consumer brand.
London 2012 transport fears likened to 'Millennium Bug' by Boris Johnson's marketer
London 2012 transport fears likened to 'Millennium Bug' by Boris Johnson's marketer
by Arif Durrani
18 July 2012, 08:30AM
Fears of a transport meltdown during the Olympics have been blown out of proportion and will, in the main, prove to be unfounded, like the Millennium Bug, according to the mayor's marketing chief.
Also in the news
Mumsnet partners What Car? for autos review service
by Matthew Chapman, 17 July 2012, 11:40AM
We'll call you: Gocompare.com
by , 18 July 2012, 09:00AM
Nintendo shakes up PR ahead of Wii U release
by Sara Luker, 18 July 2012, 07:51AM
From the blogs
Mobile optimisation for email is vital for campaign success
Ryan Hickling
18 July 2012, 8:21AM
Helen Edwards: Creditable brand lessons from Wonga and BrightHouse
Helen Edwards
18 July 2012, 8:00AM
News on Twitter has a credibility problem says study
@gordonmacmillan
18 July 2012, 7:37AM
Channel 4 introduces the #Superhumans with its Paralympics ad
@gordonmacmillan
18 July 2012, 7:09AM
Twitter announces changes to TweetDeck and Blackberry apps
Polly Becker
18 July 2012, 6:46AM
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