Friday, 13 July 2012

Campaign Daily Fix - SABMiller, Campaign Viral Chart, PZ Cussons, Dentsu, TiVo

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Latest News
SABMiller hands £80m Euro media to MEC
by Maisie McCabe,
13 July 2012, 11:33AM
SABMiller hands £80m Euro media to MEC
SABMiller, the brewer, has appointed MEC to its £80m European media planning and buying account to promote brands including Peroni and Grolsch.
Campaign Viral Chart: DC shoes turn San Fran viral into chart topper
by Ben Hall,
13 July 2012, 10:00AM
Campaign Viral Chart: DC shoes turn San Fran viral into chart topper
A viral ad produced in-house by shoe brand DC has rocketed through the chart this week with more than a million shares of "urban playground", which is set in San Francisco.
PZ Cussons appoints Iris as lead agency for Fudge hair care brand
by Sarah Shearman,
13 July 2012, 12:25PM
PZ Cussons appoints Iris as lead agency for Fudge hair care brand
Imperial Leather maker PZ Cussons Beauty has hired Iris as its lead strategic and creative agency for its premium hair care brand Fudge, as it embarks on its first global digital push for the brand.
Why is Dentsu bidding so much for Aegis?
by Daniel Farey-Jones,
13 July 2012, 08:55AM
Why is Dentsu bidding so much for Aegis?
Japanese marketing services company Dentsu's £3.2bn move on Aegis is an "incredibly bold move" at a "very rich price", but also very logical, according to financial analysts.
Fry and Branson do kung-fu in Virgin TiVo ad
by Sarah Shearman,
13 July 2012, 08:46AM
Fry and Branson do kung-fu in Virgin TiVo ad
Virgin Media has enlisted Stephen Fry for its latest tongue-in-cheek campaign for its TiVo service, which will feature the comedian throwing some ninja-style moves alongside the company's owner Richard Branson.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
P&G 'kids' by Wieden & Kennedy Portland
13 July 2012, 11:29AM
P&G 'kids' by Wieden & Kennedy Portland
Proctor & Gamble has launched the follow-up to the "best job" spot in its global "thank you, mum" campaign.
Credit Suisse 'metamorphosis' by Euro RSCG London
09 July 2012, 03:02PM
Credit Suisse 'metamorphosis' by Euro RSCG London
Euro RSCG London has created a short film starring Anna Friel and inspired by Titian's famous painting Diana and Actaeon to mark Credit Suisse's sponsorship of a new exhibition at the National Gallery.
Malibu 'lady sunshine' by Publicis London
09 July 2012, 03:16PM
Malibu 'lady sunshine' by Publicis London
Malibu, the Pernod Ricard brand, is launching a UK advertising campaign that takes inspiration from the sunset on the brand's logo.
Rice Krispies 'lovely rain' by Leo Burnett
09 July 2012, 01:28PM
Rice Krispies 'lovely rain' by Leo Burnett
Rice Krispies has released a spot by Leo Burnett.
Mini 'Mini orchestra' by WCRS
09 July 2012, 01:11PM
Mini 'Mini orchestra' by WCRS
To tie in with the Olympic Games, WCRS has assembled the Mini orchestra to perform a version of God Save The Queen using just car horns.
Also in the News
PPA on the hunt for agency magazine stars
by Arif Durrani, 13 July 2012, 11:57AM
The Sun publishes its first cover wrap
by John Reynolds, 13 July 2012, 11:55AM
Barclays confirms bumper Premier League sponsorship renewal
by John Reynolds, 13 July 2012, 08:54AM
Sizing up 'real' women
by Loulla-Mae Eleftheriou-Smith, 13 July 2012, 11:00AM
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