marketing your business online: The Wall > Retailers need to plug video gap

Friday 13 July 2012

The Wall > Retailers need to plug video gap - Social Brands 100

Retailers need to plug video gap - Social Brands 100

13 July 2012, 11:30AM

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

We've taken a detailed look at the Retail sector data from this year's Social Brands 100 to analyse how Retail performed on individual platforms, against other sectors, and where the areas for improvement might be.

Advertisers are wasting money on ads to gain Facebook likes, says BBC report

13 July 2012, 11:21AM

Some traditional marketers have long been sceptical of the potential of Facebook ads and Likes. Today, a report from BBC tech correspondent Rory Cellan Jones suggests that companies may indeed be wasting their money on Facebook ads, and having their egos inflated by spam Likes that will provide no boost to business.

Social media: Politics 2.0 and the changing face of business

13 July 2012, 10:46AM

I recently attended two very different social media events. The first, the 'London think-tank summit: at the intersection of traditional and social media' hosted by the c, discussed the role that social media can play in influencing public policy and driving awareness campaigns. The second, hosted jointly by Facebook and the London Chamber of Commerce and Industry looked at how businesses can use social media – or more specifically (and rather unsurprisingly), Facebook, to grow a business.

Future of Murdoch's iPad tablet The Daily hangs in the balance

13 July 2012, 10:28AM

The New York Observer is reporting that the future of News Corporation’s much hyped iPad only newspaper, The Daily, is hanging in the balance.

The paper reports that The Daily has been put “on watch, according to a source and it will be reassessed after the November 6 US Presidential election.

Digg is sold for $500k having missed out on $200m deal in 2008

13 July 2012, 7:56AM

Social news aggregator site Digg has been sold for a reported $500,0o00 to New York-based technology group Betaworks, which will use it to try and boost its own news-sharing site News.me.

Launched in 2004, the sale of Digg brings to an end one of the roller coaster early stories of the early social web. Its co-founder Kevin Rose sold his latest start-up to Milk to Google earlier this year and joined the search giant.

Natwest failed to support its customers on Twitter during IT collapse

13 July 2012, 7:52AM

A new report from BirdSong: Social Media Reconnaissance points to a number of failings by Natwest in actively supporting its customers via Twitter during the IT collapse in late June.

Despite leaps in followers and mentions of @natwest_help, extended branch hours and weekend openings, the bank’s Twitter account did not actively extend its presence or boost replies until late in the crisis, opting for a ‘business as usual approach’ not in line across the bank’s other support channels.

Facebook upgrade SDK to take over your iOS device

12 July 2012, 1:57PM

Apple and Facebook are combining forces to provide Facebook integration with iOS apps. The Facebook Developer’s blog proudly lists all the ways you will be able to use their SDK and API in your iOS app. These include building in the Facebook Open Graph, using Facebook to Login (in iOS6), and distribute your iOS app in Facebook.

The future of social? It's the past or 'regressive media' according to Perfect Curve

12 July 2012, 12:01PM

Have you heard some of those experts witter on about social media and been under the strongest of impressions that really they don’t know what they are talking about?

Head of brand Siobhan Sharpe, aka Jessica Hynes from the BBC’s Twenty Twelve comedy, who heads up the Olympic Account at PR company Perfect Curve gives a perfect illustration of that phenomenon here as she talks about the future of social media.

The New York Times: Five guiding principles of social media

12 July 2012, 11:08AM

There has been an awful lot written about social media guides for journalists. Some good and some not so good.

This ranges from Sky News going anti social media earlier this year, and taking an approach similar to the one taken by the Associated Press took late last year when it has released new social media guidelines, to the tips and guidelines from the likes of The Guardian, the BBC and the Journalism Foundation among others. The New York Times, however, has a different approach.

Time to design email for mobile as standard?

12 July 2012, 10:16AM

Gmail on mobile phones

Where once mobile might have been an interesting channel for a few innovative brands to explore, changing consumer habits now mean that all brands need to put mobile at the heart of their marketing strategy.