| Latest News | | | | | Channel 4's in-house agency 4creative has created an upbeat 90-second ad showing the herculean preparations of the UK's leading Paralympians and telling the country to 'forget eveything you know about humans'. | | | | | | Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009. | | | | | | Greenpeace's spoof Shell website, which invites consumers to make their own ads in support of Shell drilling in the Arctic, has reaped a second wave of popularity after the charity disrupted a number of Shell petrol stations this week. | | | | | | Sainsbury's, a Paralympic Games sponsor, has released an online game based on the sport of "blind football". | | | | | | Richard Desmond has been banned from running a Tesco promotional ad in the Daily Star and Daily Express newspapers after the advertising watchdog ruled that the ads were misleading. | | | Promotion: Campaign Media Awards
|
| In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference. Entry deadline: Thursday 9th August www.campaignmediaawards.com | |
| | Latest Work | | | | | Wieden & Kennedy Portland has created a US campaign for the new Dodge Dart. | | | | | | The director Joann Sfar has shot his first commercial for Lancome starring the supermodel Daria Werbowy and the animated cartoon character Betty Boop. | | | | | | Sailor Jerry, the spiced rum brand, has launched its first-ever global digital film. | | | | | | McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association. | | | | | | To promote the fact that the Nissan Leaf is six times cheaper to run than petrol-fuelled vehicles, the company set up a taxi rank in London, with ten electric cars taking people around the city for a few pence. | | | | Latest Blog Entries | | IS GLOBALISATION EVER GOOD? | Dave Trott, 17 July 2012, 8:07AM | | From Netface to Twandanas - new work from Olympics agency Perfect Curve | Lolly and Nat, 11 July 2012, 4:07PM | | UPSTREAM MARKETING | Dave Trott, 10 July 2012, 8:07AM | | A week's a long time in advertising | Steve Henry, 08 July 2012, 8:07PM | | Brought down? | Tara Beard-Knowland, 05 July 2012, 9:07AM | | There's no such thing as a victimless crime | Phil Georgiadis, 03 July 2012, 4:07PM | | | | | | | |
No comments:
Post a Comment