Wednesday 18 July 2012

Campaign Daily Fix - Channel 4, Omnicom, Greenpeace, Sainsbury's, Tesco

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Latest News
Epic C4 Paralympics spot invites Britain to 'meet the superhumans'
by Daniel Farey-Jones,
18 July 2012, 01:15PM
Epic C4 Paralympics spot invites Britain to 'meet the superhumans'
Channel 4's in-house agency 4creative has created an upbeat 90-second ad showing the herculean preparations of the UK's leading Paralympians and telling the country to 'forget eveything you know about humans'.
Omnicom reports 2% profits rise to $283m
by Daniel Farey-Jones,
17 July 2012, 03:35PM
Omnicom reports 2% profits rise to $283m
Omnicom, the world's second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.
Greenpeace's spoof Shell campaign boosted by petrol station activism
by Loulla-Mae Eleftheriou-Smith,
18 July 2012, 12:49PM
Greenpeace's spoof Shell campaign boosted by petrol station activism
Greenpeace's spoof Shell website, which invites consumers to make their own ads in support of Shell drilling in the Arctic, has reaped a second wave of popularity after the charity disrupted a number of Shell petrol stations this week.
Sainsbury's launches blind football online challenge
by Matthew Chapman,
18 July 2012, 10:35AM
Sainsbury's launches blind football online challenge
Sainsbury's, a Paralympic Games sponsor, has released an online game based on the sport of "blind football".
Desmond banned from running Tesco £5-off promo ad
by John Reynolds,
18 July 2012, 08:00AM
Desmond banned from running Tesco £5-off promo ad
Richard Desmond has been banned from running a Tesco promotional ad in the Daily Star and Daily Express newspapers after the advertising watchdog ruled that the ads were misleading.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Dodge Dart 'how to change cars forever' by Wieden & Kennedy Portland
16 July 2012, 03:01PM
Dodge Dart 'how to change cars forever' by Wieden & Kennedy Portland
Wieden & Kennedy Portland has created a US campaign for the new Dodge Dart.
Lancome 'hypnose star' by Publicis 133
16 July 2012, 02:24PM
Lancome 'hypnose star' by Publicis 133
The director Joann Sfar has shot his first commercial for Lancome starring the supermodel Daria Werbowy and the animated cartoon character Betty Boop.
Sailor Jerry 'where eagles dare' by Quaker City Mercantile
16 July 2012, 11:48AM
Sailor Jerry 'where eagles dare' by Quaker City Mercantile
Sailor Jerry, the spiced rum brand, has launched its first-ever global digital film.
McDonald's 'we all make the Games' by Leo Burnett
16 July 2012, 10:41AM
McDonald's 'we all make the Games' by Leo Burnett
McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association.
Nissan 'world's cheapest taxi rank' by AKQA
16 July 2012, 10:56AM
Nissan 'world's cheapest taxi rank' by AKQA
To promote the fact that the Nissan Leaf is six times cheaper to run than petrol-fuelled vehicles, the company set up a taxi rank in London, with ten electric cars taking people around the city for a few pence.
Also in the News
Trade bodies ready consumer campaign on behavioural advertising
by Sarah Shearman, 18 July 2012, 11:30AM
JCDecaux hires ex-BAA ad chief Juan Perez as director of retail
by Maisie McCabe, 18 July 2012, 11:20AM
London 2012 organisers forced to withdraw 500,000 tickets due to poor sales
by John Reynolds, 18 July 2012, 11:48AM
Yahoo's profits hit by restructuring costs as Mayer misses conference call
by John Reynolds, 18 July 2012, 09:56AM
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