Monday, 30 July 2012

Campaign Daily Fix - BP, Vitaminwater, London 2012 Opening Ceremony, G2 Joshua, Mitchells & Butlers

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Latest News
BP to run user-generated ads in Home Team campaign
by Maisie McCabe,
30 July 2012, 08:25AM
BP to run user-generated ads in Home Team campaign
BP, a London 2012 sponsor, is honouring the unsung heroes behind the Olympic Games by using their photographs from a Facebook competition in digital outdoor ads.
Vitaminwater Facebook app helps 'skip the dip'
by Daniel Farey-Jones,
30 July 2012, 12:40PM
Vitaminwater Facebook app helps 'skip the dip'
Coca-Cola-owned brand Glacéau Vitaminwater has released a Facebook app created by Jam that positions it as helping people escape energy dips.
London 2012 Opening Ceremony peaks at 26.9m viewers
by Daniel Farey-Jones,
28 July 2012, 03:50PM
London 2012 Opening Ceremony peaks at 26.9m viewers
A domestic TV audience of at least 19 million people stayed tuned from start to finish of the Olympic Games Opening Ceremony as Danny Boyle's idiosyncratic portrayal of Britain was unfolded to the world.
G2 Joshua hires Gyro's O'Mara
by Ed Owen,
30 July 2012, 12:00PM
G2 Joshua hires Gyro's O'Mara
G2 Joshua has made two new appointments, hiring Carol O'Mara from Gyro London as business director, and Emma Baker from Archibald Ingall Stretton as account director.
Mitchells & Butlers appoints AIS to digital brief
by Matthew Chapman,
30 July 2012, 08:30AM
Mitchells & Butlers appoints AIS to digital brief
Mitchells & Butlers (M&B), the operator behind pub and bar brands including All Bar One, Toby Carvery, Harvester and O'Neill's, has appointed AIS and Underwired to develop its digital strategy.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Target 'back to college' by Wieden & Kennedy Portland
26 July 2012, 10:33AM
Target 'back to college' by Wieden & Kennedy Portland
Wieden & Kennedy Portland has created a US-based campaign for the retailer Target.
Nike 'game on world' by Wieden & Kennedy Portland
24 July 2012, 10:01AM
Nike 'game on world' by Wieden & Kennedy Portland
A new commercial by Wieden & Kennedy Portland supports Nike's training platform.
Volkswagen 'unbelievable value' by Adam & Eve/DDB
23 July 2012, 11:09AM
Volkswagen 'unbelievable value' by Adam & Eve/DDB
Adam & Eve/DDB is launching a national broadcast and print campaign for Volkswagen to highlight that its cars offer value for money.
Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi
23 July 2012, 11:19AM
Women's Refuge NZ 'Donate Your Words' by Saatchi & Saatchi
Saatchi & Saatchi has created a campaign to raise awareness for the Women's Refuge Crisis Line.
Mercedes-Benz 'City Golf app' by Weapon7
23 July 2012, 09:51AM
Mercedes-Benz 'City Golf app' by Weapon7
Weapon7 has created a golf-themed app that supports the car marque's support for The Open Championship.
Also in the News
Samsung among brands with fleeting roles in Opening Ceremony
by Matthew Chapman, 30 July 2012, 12:15PM
Olympic Opening Ceremony tweeted about 9.7 million times
by Sarah Shearman, 30 July 2012, 11:45AM
Lloyds TSB sponsors Johnny Vaughan show on Absolute Radio
by Maisie McCabe, 30 July 2012, 10:50AM
Olympic sponsors deny being at fault for empty seats
by John Reynolds, 30 July 2012, 09:40AM
Blogs
Lolly and Nat Someone Should’ve gone to Specsavers…
Lolly and Nat, 26 July 2012, 9:07AM
Jonathan Akwue Social, Mobile and Urban â€" The Games come to London
Jonathan Akwue, 25 July 2012, 5:07PM
Dave Trott IS ALL PUBLICITY GOOD PUBLICITY?
Dave Trott, 24 July 2012, 8:07AM
Tara Beard-Knowland Spending money to make money
Tara Beard-Knowland, 23 July 2012, 8:07AM
Steve Henry Fine outstanding work
Steve Henry, 22 July 2012, 5:07PM
Steve Henry Fine outstanding work
Steve Henry, 22 July 2012, 5:07PM
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