Tuesday 17 July 2012

Digital PM - Is social media destroying good journalism?

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Digital PM The Wall
Is social media destroying good journalism?
17 July 2012, 11:45AM

A feeling of apocalyptic gloom pervaded the small conference room in Dalston library, as the torrential July rain hammered on the window panes, and a small group of us huddled together to contemplate the end of journalism as we know it...

Ethos of the John Lewis Group brings best results in social media
17 July 2012, 11:25AM

john lewis: Its ethos brings best results in social mediaJohn Lewis' co-operative ethos seems to have transferred well onto social media. The company ranked the highest in Brandwatch's latest study, which looked at consumer satisfaction in conversations online, and how brands deal with complaints online.

Politics of the social web - how social networks indicate how you might vote
17 July 2012, 11:03AM

As the US presidential race heats up a revealing infographic here that claims the use of various social networks and websites can indicate how the American public might vote come Tuesday November 6.

Eyeballs, not devices - agencies need to catch-up with consumers
16 July 2012, 1:30PM

The consumer is ahead. Way ahead. The unfaltering advance of technology has provided a multitude of devices that consumers can connect to the web with. As the UN recently declared, the internet is a basic human right.

What does Google TV hold for the future of search?
16 July 2012, 12:00PM

Web TV has been touted in various guises for years now but Google has been trying to make it something of a mainstream reality since 2010. Its life started when Google teamed up with Intel, Sony and Logitech to develop a Smarter TV experience. Since then Samsung, LG and Vizio have come on board.

What will be the main event at the first Social Olympics?
16 July 2012, 10:30AM

Of all the head-to-heads scheduled across the Olympic and Paralympic games, which one will be the big story to come out of London 2012? Perhaps it will be the 100m face-off between Usain Bolt and Yohan Blake, or Jessica Ennis vs Tatyana Chernova in the Heptathlon, or even Oscar Pistorious vs Jerome Singleton?

Femfresh and Oreo's lessons in social-media crisis management
16 July 2012, 8:00AM

In the past few weeks, we have had two tales of social media, two controversies and two different results that are perfect examples of what brands should and should not do when a storm brews online.

Retailers need to plug video gap - Social Brands 100
13 July 2012, 11:30AM

This post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

We've taken a detailed look at the Retail sector data from this year's Social Brands 100 to analyse how Retail performed on individual platforms, against other sectors, and where the areas for improvement might be.

Advertisers are wasting money on ads to gain Facebook likes, says BBC report
13 July 2012, 11:21AM

Some traditional marketers have long been sceptical of the potential of Facebook ads and Likes. Today, a report from BBC tech correspondent Rory Cellan Jones suggests that companies may indeed be wasting their money on Facebook ads, and having their egos inflated by spam Likes that will provide no boost to business.

Social media: Politics 2.0 and the changing face of business
13 July 2012, 10:46AM

Guardian HQ - compulsory redundancies reported

I recently attended two very different social media events. The first, the 'London think-tank summit: at the intersection of traditional and social media' hosted by the European Parliament, discussed the role that social media can play in influencing public policy and driving awareness campaigns. The second, hosted jointly by Facebook and the London Chamber of Commerce and Industry looked at how businesses can use social media – or more specifically (and rather unsurprisingly), Facebook, to grow a business.

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