marketing your business online: The Wall > Twitter is both a media company and a technology platform

Tuesday 24 July 2012

The Wall > Twitter is both a media company and a technology platform

Twitter is both a media company and a technology platform

24 July 2012, 3:28PM

Twitter chief executive Dick Costolo has again been talking about how Twitter is not a media company, but rather “a technology company operating in the media space.”

He made his comment in an interview with the Wall Street Journal at a timely moment.

London Eye to be lit up by Twitter Sentiment during the games

24 July 2012, 2:25PM

The London Eye is to be lit up like a giant proverbial Christmas tree, or possibly just a Ferris wheel, during the Olympic games as it is turned into a Twitter-based mood board showing how popular the event is as London 2012 unfolds.

Password-hacking will continue to escalate following recent attacks

24 July 2012, 11:50AM

Yahoo and Formspring became the latest victims of major password-hacking incidents last week, following high-profile incidents at LinkedIn, eHarmony and Last.fm in June. The LinkedIn breach alone resulted in 6.5m hashed passwords being published on a hacking forum.

Coca-Cola, BA and Adidas top Social Oympics as P&G and EDF feature strongly

24 July 2012, 11:23AM

As we get ever closer to the opening of the London Olympics on Friday, a lot of focus is going on how brands are to captalise on the event.

Given the strict, and controversial, restrictions on Olympic advertising clever online viral marketing may be the most effective way to get a piece of the action for most companies. The main sponsors, of course, are at a significant advantage, and are using their status to boost their online presence.

FTSE100 companies have 25 million social media connections

24 July 2012, 9:33AM

FTSE 100 companies, including BP, Burberry, ITV, Sainsbury’s, Tesco and Unilever have a combined 19 million Facebook fans, but only 1.7 million followers on Twitter.

While there are 70 FTSE 100 companies on Twitter the bulk of those followers belong to Burberry whose Twitter account has more than 1.1 million followers although that is a consumer rather than a corporate account.

Guardian unveils digital initiatives to enhance Olympics coverage

23 July 2012, 2:43PM

The Guardian has unveiled a slew of digital activity to enhance its editorial coverage of the London 2012 Olympic Games that kicks off today with the launch of its retro interactive game ’Could you be medallist?‘.

Has the web reduced the accuracy of our information?

23 July 2012, 11:18AM

In the latest Nieman Report – Truth in the Age of Social Media – Craig Silverman suggest that – 'Never has it been so easy to expose an error, check a fact, crowdsource and bring technology to bear in service of verification.'

Twitter and NBC in Olympics partnership

23 July 2012, 9:26AM

With a lot of talk recently that Twitter is increasingly positioning itself as a media company it is expected today to announce a major Olympics partnership with NBCUniversal to cover the London 2012 games.

Facebook set to post first quarter losses after IPO disappointment

23 July 2012, 8:23AM

Facebook is expected to post losses when it reports its first quarterly earnings on Thursday.

It is expected to report a loss of about $650m as it reports its first results since its rocky IPO in May.

Marrying social with mass appeal

20 July 2012, 1:24PM

Like any marriage, the union between brands and social media has its Barack Obama success stories, and its less than stellar moments with real consequences like McDonald's recent Happy Meal twitter hashtag idea. Moments like this inevitably raise the perennial concerns over social media control for marketers.