Friday 20 July 2012

Digital AM - Nissan, FourFourTwo, Tesco, O2, Google

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Digital AM
Latest news
Nissan to shift part of £20m spend into web-connected TV
Nissan to shift part of £20m spend into web-connected TV
by John Reynolds
20 July 2012, 11:35AM
Nissan is to shift advertising spend out of linear TV and into web-connected TV and has not ruled out a move into Premier League football sponsorship, according to Simon Sproule, a top marketing executive at the car brand.
Haymarket's FourFourTwo scoops Grand Prix at AOP awards
Haymarket's FourFourTwo scoops Grand Prix at AOP awards
by Sarah Shearman
20 July 2012, 10:19AM
Haymarket's FourFourTwo was triumphant at last night's Association of Online Publishing Awards, winning the coveted Grand Prix Prize, for its Stats Zone app, along with gongs for best use of mobile and best innovation award.
Tesco appoints W+K to £110m ad account
Tesco appoints W+K to £110m ad account
by Sara Kimberley
20 July 2012, 10:48AM
Tesco has appointed Wieden+Kennedy London to handle its £110 million advertising account.
O2 boosts Priority Moments with small business addition
O2 boosts Priority Moments with small business addition
by Sarah Shearman
20 July 2012, 08:30AM
O2 is opening up its location-based offers service Priority Moments to small businesses, to "take our relationship with customers deeper," according to Sally Cowdry, the brand's marketing chief.
Campaign Viral Chart: Cookie Monster scores with 'share it maybe'
Campaign Viral Chart: Cookie Monster scores with 'share it maybe'
by Ben Hall
20 July 2012, 08:00AM
Riding the coat-tails of the summer boom in Carlie Rae Jepsen lip-sync videos, the 'Sesame Street' "share it maybe" ad starring Cookie Monster takes this week's second most-shared slot.
Google's Q2 profits climb 11.2% to $2.79bn
Google's Q2 profits climb 11.2% to $2.79bn
by Maisie McCabe
20 July 2012, 09:30AM
Google has reported a double-digit rise in net income to $2.79bn (£1.8bn) in the second quarter of 2012 as the UK's contribution grew 20% year on year to $1.2bn.
'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast
'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast
by Daniel Farey-Jones
19 July 2012, 04:05PM
GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1% after the economic outlook became more uncertain, and has raised its digital spend forecast.
Nokia smartphone sales drop 36%
Nokia smartphone sales drop 36%
by Matthew Chapman
19 July 2012, 01:10PM
Nokia has posted a massive loss for the second quarter after smartphone sales plunged by 36% year on year.
Hearst's Reveal magazine launches first website
Hearst's Reveal magazine launches first website
by Daniel Farey-Jones
19 July 2012, 11:40AM
Reveal, the celebrity weekly magazine published by Hearst, has launched its first website, which has attracted advertising from Gap.
Also in the news
Publicis Groupe profits rise 20% despite GM hit
by Daniel Farey-Jones, 20 July 2012, 09:41AM
EBay's results boosted by mobile transactions
by Sarah Shearman, 19 July 2012, 12:14PM
Apple ordered to run ads stating Samsung did not rip-off iPad
by Matthew Chapman, 19 July 2012, 12:00PM
From the blogs
The future of the web is not just social, but visual
Charlotte Henry
20 July 2012, 9:21AM
Bag a bottle
Greg Taylor
20 July 2012, 9:00AM
Twitter announces new targeting to make Promoted Tweets more relevant
@gordonmacmillan
20 July 2012, 7:57AM
CEO's Procurement Dark Forces v's Creative Marketing : Part 2
Chris J Reed
20 July 2012, 3:03AM
Nelson's Column: Revolutionising consumer engagement and research using Mobile Apps
Andrew Nelson
19 July 2012, 3:24PM
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