| Latest news | |  | | | | | Tesco is understood to have postponed the consumer launch campaign for its online marketplace after failing to attract enough big-name third-party retailers. | | |  | | | | | The IPA's Creative Pioneers Challenge, intended to bring young people into the creative and digital media sectors, has resulted in work opportunities and business support for 87 people. | | |  | | | | | AB InBev is overhauling its content strategy for Budweiser, with the launch of its first branded YouTube channel to strengthen its association with football. | | |  | | | | | Marissa Mayer, Google's vice-president of local, maps and location services, has left the search giant after 13 years to take the vacant role of Yahoo chief executive. | | |  | | | | | Channel 4 will tonight launch a hard-hitting TV ad as part of its 'biggest-ever campaign' to promote its support for the Paralympic Games. | | |  | | | | | RBS has agreed to a 70% increase in its 6 Nations rugby sponsorship deal, as it looks to have beaten rival HSBC to retain the title sponsorship of the annual tournament. | | |  | | | | | Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years. | | |  | | | | | Non-sponsors are understood to have taken the majority of the outdoor media sites within the vicinity of the Olympic venues since rules restricting them to Games sponsors were loosened in January. | | | | | Intelligence | |  | | | | | Consumer packaged goods brands must constantly re-evaluate their marketing options to ensure that their digital strategy meets the needs of online women, writes Babita Earle, digital strategy director, GfK Digital. | | |  | | | | | Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown. | | | | | Opinion | |  | | | | | Looking at things from a new perspective and questioning our own assumptions is key to finding inspiration, writes Edwina Boyd-Gibbins, account executive, Pumpkin. | | |  | | | | | The rise of mobile and tablets mean brands are having to think harder than ever about what they put where and why, writes Peter Veash, managing director, The Bio Agency | | | | | | | Latest jobs | | | | | |  | | |
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