The Wall > Why the Guardian will eventually have to put up a paywall

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Marrying social with mass appeal 20 July 2012, 1:24PM Tweet Like any marriage, the union between brands and social media has its Barack Obama success stories, and its less than stellar moments with real consequences like McDonald's recent Happy Meal twitter hashtag idea. Moments like this inevitably raise the perennial concerns over social media control for marketers. Why the Guardian will eventually have to put up a paywall 20 July 2012, 12:07PM Tweet Bad news again from Guardian News & Media as it announced that as many as 100 jobs are to be cut, from its staff of 650, and losses of £44m — up by £6m on last year. The future of the web is not just social, but visual 20 July 2012, 9:21AM Tweet With sites like Tumblr and Pinterest , and apps such as $1 billion Instagram, blazing a trail, the visual web is rightly attracting a lot of interest. For example, a short while ago I looked at Wavii, which aggregates topics into a visual search engine based on your Facebook interests. Twitter announces new targeting to make Promoted Tweets more relevant 20 July 2012, 7:57AM Tweet Twitter has introduced new targeting capabilities for Promoted Tweets that allow advertisers to target ads at users in a particular region rather than sending a blanket message to all followers regardless of where they’re located. Nelson's Column: Revolutionising consumer engagement and research using Mobile Apps 19 July 2012, 3:24PM Tweet From the 18th-20th May the worlds leading interactive golf event Golf Live was at the London Club. We partnered with Golf Live to develop an App that will be game changing for event organisers, marketers, exhibitors, sponsors, visitors and researchers. Together Ipsos & Golf Live pushed the boundaries of mobile technology and boldly went where no one has gone before…. Twitter beats YouTube and Facebook as top social platform among Fortune 100 firms [infographic] 19 July 2012, 11:34AM Tweet We reported a little while a go that Twitter was the most popular social network among FTSE 100 companies. That is echoed here with Burson-Marsteller’s latest social media check-up. Top line facts detailed below show that as many 82% of Fortune Global 100 companies have at least one Twitter account and that it leads the way for businesses when it comes to customer engagement, which the report says is increasingly becoming second nature to many companies. How Marissa Mayer can rescue Yahoo (maybe) 19 July 2012, 10:30AM Tweet Following the appointment of Marissa Mayer to run the moribund Yahoo there has been lots of speculation about what she can achieve at a company that has failed to innovate in recent years, wasted opportunities, and watched like a bystander as the biggest trends in digital passed it by. A social media vision quest (in tweets): genius tweets from Waterstones 19 July 2012, 9:00AM Tweet There are some quirky Twitter feeds out there brightening up our Twitter streams that as well as being informative are also just a little bit off beat. More indie than corporate, more stand-up than variety show. Consumers ready for switch to reading favourite magazines on tablets [infographic] 18 July 2012, 2:54PM Tweet Interesting research here from lekiosk, the French tablet and smartphone platform for reading magazines that launches in the UK this week and is aiming to be the Netflix/Spotify for magazines. Conducted by YouGov the consumer research reveals that 1 in 20 Brits are already consuming magazine media via tablet computers, but that the idea of doing so appeals to as much as 36% of UK consumers. Difficult days for Facebook as share price and user base fall 18 July 2012, 11:29AM Tweet It is turning into a a difficult couple of days for Facebook. On the back of a report by Capstone analyst Rory Maher, their share price has dropped below the $30 a share mark that they have been recently trading at to close at $28.09 yesterday. At one point it was as low as $27.45 — more than $10 off of its IPO price. Latest jobs Mid weight £35-40k digital PM for North London agency Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London Java Technical Lead - Leading Digital Agency - Central London - £55K Recruiter Fill Recruitment Ltd Salary £55K Location Central London Account exec ace! Recruiter Ultimate Asset Salary £19000.00 per annum + Great benefits Location London Account Manager x 2 - Digital / Integrated Agency - Off Oxford Street - c£30k Recruiter Fill Recruitment Ltd Salary c£30k Location London Junior Account Manager Recruiter Ultimate Asset Salary £30000.00 per annum + Great benefits Location London Digital Director - Salary up to £100k! 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