Monday, 30 July 2012

Marketing Daily - Olympic sponsors deny responsibility in empty seats controversy; plus Samsung, General Motors, Nestlé, and Ryanair

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Breaking news from Marketing
 
Breaking news from Marketing July 2012
 
Latest News
 
Olympic sponsors deny being at fault for empty seats
John Reynolds,
30 July 2012
 

London 2012 top sponsors have denied being at fault for the empty...

Seb Coe: London 2012 chairman
 
 
Olympic Opening Ceremony tweeted about 9.7 million times
Sarah Shearman,
30 July 2012
 

The London 2012 Opening Ceremony was tweeted about nearly 10 million times...

Tim Berners-Lee: sends Olympic tweet
 
 
Samsung among brands with fleeting roles in Opening Ceremony
Matthew Chapman,
30 July 2012
 

Friday night's London 2012 Olympic Games Opening Ceremony starred globally famous British...

Samsung: products featured in the Olympic Opening Ceremony
 
 
Grazia and BT help give London statues a Hatwalk makeover
Nick Batten,
30 July 2012
 

Lord Nelson is among several London statues to be flaunting new headgear...

Lord Nelson sports Union Jack headgear
 
 
General Motors parts company with CMO Joel Ewanick
Sarah Shearman,
30 July 2012
 

General Motors' chief marketing officer Joel Ewanick has resigned from the company...

Joel Ewanick
 
 
Nestle marketing controller joins Wells and Young's
Ed Owen,
30 July 2012
 

Nestle marketing controller Phil Toms has joined Wells and Young's as director...

Wells Bombardier: Rik Mayall stars in the TV campaign
 
 
Ryanair profits drop 29% in first quarter despite marketing uplift
Loulla-Mae Eleftheriou-Smith,
30 July 2012
 

Ryanair has suffered a 29% fall in profits to €99m (£77.39m) in...

Michael O’Leary: Ryanair's chief executive
 
 
 
Also in the News
 
Lloyds TSB sponsors Johnny Vaughan show on Absolute Radio
Maisie McCabe,
30 July 2012
 
Vitaminwater Facebook app helps 'skip the dip'
Daniel Farey-Jones,
30 July 2012
 
BP to run user-generated ads in Home Team campaign
Maisie McCabe,
30 July 2012
 
 
 
Blogs
 
 
Greggs should take a lesson from McDonald’s in diversity
John Reynolds
 

It's an easy target, the identikit make-up of UK PLC boardrooms: largely middle-aged white males,...

 
 
The lessons for all marketers from the banking crisis
Paul Frampton
 

Just when a glimmer of stability seemed to be returning to the financial services sector,...

 
 
Helen Edwards: A brave new urban world
Helen Edwards
 

It was a much-parodied conceit of luxury brands: the tastefully displayed list of cities in which their high-end merchandise could...

 
 
Brand as the soul of strategy
Ronan Harrington
 

Anyone who has gone through a rebrand will know just how easily the tail can...

 
 
Will Royal Mail’s MarketReach take its chance to deliver?
Chris Barraclough
 

Last week I attended the launch of Royal Mail’s new MarketReach initiative. Despite some of the comments I had made...

 
 
 
 
 
 
Whitepapers
 
 
IBM and Krispy Kreme reveal 5 steps to power personal and lucrative customer connections (Webcast)
 
From email marketing to social media and mobile, the opportunities for r...
 
 
Brand Management: What's the bottom line? (Expert Reports)
 
So as Barclay’s take a pasting and Samsung gather momentum in Appl...
 
 
Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)
 
Facebook pages offer a wealth of opportunities for marketers to build en...
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)
 
We are dealing with a growing media landscape that’s becoming nois...
 
 
 
 
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