Marketing Daily - RBS poised to extend 6 Nations rugby sponsorship; plus Tesco, Budweiser, Channel 4, and the British Army

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View in web browser View text-only version   Breaking news from Marketing July 2012   Latest News   RBS poised to extend 6 Nations rugby sponsorship John Reynolds, 17 July 2012   RBS has agreed to a 70% increase in its 6 Nations rugby...     Tesco postpones online Marketplace launch campaign Rachel Barnes, 17 July 2012   Tesco is understood to have postponed the consumer launch campaign for its...     Channel 4 unveils hard-hitting Paralympics campaign Maisie McCabe, 17 July 2012   Channel 4 will tonight launch a hard-hitting TV ad as part of...     British Army names Dulake top marketer Gemma Charles, 16 July 2012   The British Army has promoted Katie Dulake to the position of marketing...     Budweiser debuts first branded YouTube channel Sarah Shearman, 17 July 2012   AB InBev is overhauling its content strategy for Budweiser, with the launch...     Co-operative Bank plots marketing recruitment drive Alex Brownsell, 17 July 2012   The Co-operative Bank is planning a marketing recruitment drive, as it prepares...     Guerrilla 'Brandalism' art group sabotages outdoor ads Loulla-Mae Eleftheriou-Smith, 17 July 2012   A guerrilla campaign led by six international artists, including Banksy collaborator Paul...       Also in the News   IPA Creative Pioneers Challenge finds 87 people Loulla-Mae Eleftheriou-Smith, 17 July 2012   Yahoo poaches Google veteran Mayer as chief executive Daniel Farey-Jones, 17 July 2012   Evening Standard expands digital offering with newspaper replica app John Reynolds, 17 July 2012   Westfield pits East against West for Olympics campaign Matthew Chapman, 17 July 2012       Blogs     The Problem With The Paralympics Unofficial Partner   There’s a conundrum when it comes to Paralympic sport, both from a media and...     Don’t tell me, show me! Joe Marshall   The issue of trust between brands and consumers has long been a concern for companies....     Market Research: 4 ways to up the game Brand Learning   This post is provided by Craig Scott, Marketing Capability Director at Brand Learning , global...     Could Twitter save Barclays? Chris Barraclough   Today, the chairman of Barclays accepted his company’s reputation had been dragged through the mud as a result of its...     Philanthropic sponsorship or a golden thank you? Chris Dell   The recent outburst by actor Mark Rylance against Olympic sponsorship on The Andrew Marr Show...             Whitepapers     5 Steps To Power Personal, Lucrative Customer Connections (Webcast)   From social media to online ads, it’s a big media landscape out th...     Your Bespoke Report on Facebook: Do People "Like" Your Competitors More Than You? (Expert Reports)   Facebook pages offer a wealth of opportunities for marketers to build en...     Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)   - Fully leverage your Facebook business page and ad products to connect ...     Getting Personal: 5 Steps To Create Lasting, Lucrative Customer Connections (Expert Reports)   We are dealing with a growing media landscape that’s becoming nois...     What Could Affiliates Do For You? 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