Monday, 16 July 2012

Campaign Daily Fix - WPP, Diet Coke, Daily Diary, Dentsu, VCCP

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Latest News
WPP's Media Innovation Group ventures into Asia
by Susie Sell,
16 July 2012, 11:57AM
WPP's Media Innovation Group ventures into Asia
WPP's digital media investment consultancy Media Innovation Group (MIG) has officially launched in Asia, headed by Innocean's former business director James Welch.
Diet Coke ties with Sky for Rihanna fashion TV show
by Loulla-Mae Eleftheriou-Smith,
16 July 2012, 12:18PM
Diet Coke ties with Sky for Rihanna fashion TV show
Diet Coke has signed a deal with Sky to sponsor and take product placement in a fashion series, 'Styled to Rock', which breaks next month and is produced by pop star Rihanna.
Daily Diary - Tutu says ta to AKQA
16 July 2012, 11:07AM
Daily Diary - Tutu says ta to AKQA
What do you do when you've netted something in the region of a cool £30m? Hire a super yacht around the Med? Charter a plane with your mates to the Caribbean? Not if you're Ajaz Ahmed, AKQA's founder, who attended a human rights event to support worl...
Analysis: How do Aegis and Dentsu fit together?
by Daniel Farey-Jones,
16 July 2012, 09:15AM
Analysis: How do Aegis and Dentsu fit together?
After two decades as an independent media specialist Aegis is set to become part of the world's fifth largest advertising group. What is Dentsu and what does the deal mean for Aegis and the industry?
VCCP launches data consultancy
by Daniel Farey-Jones,
16 July 2012, 11:28AM
VCCP launches data consultancy
The VCCP Partnership has launched a data consultancy called Conduit, which will be led by founding partners Peter Worster and Simon Spyer.
Promotion: Campaign Media Awards

In recognition of the growing diversity of media thinking, the Campaign Media Awards reward campaigns where media made a real difference.
Entry deadline: Thursday 9th August
www.campaignmediaawards.com


Latest Work
Procter & Gamble 'kids' by Wieden & Kennedy Portland
13 July 2012, 11:29AM
Procter & Gamble 'kids' by Wieden & Kennedy Portland
Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.
Ikea 'a world without textiles' by McCann New York
13 July 2012, 10:40AM
Ikea 'a world without textiles' by McCann New York
Ikea has launched a two-minute web film by McCann New York to promote its textiles range.
Credit Suisse 'metamorphosis' by Euro RSCG London
09 July 2012, 03:02PM
Credit Suisse 'metamorphosis' by Euro RSCG London
Euro RSCG London has created a short film starring Anna Friel and inspired by Titian's famous painting Diana and Actaeon to mark Credit Suisse's sponsorship of a new exhibition at the National Gallery.
Malibu 'lady sunshine' by Publicis London
09 July 2012, 03:16PM
Malibu 'lady sunshine' by Publicis London
Malibu, the Pernod Ricard brand, is launching a UK advertising campaign that takes inspiration from the sunset on the brand's logo.
Rice Krispies 'lovely rain' by Leo Burnett
09 July 2012, 01:28PM
Rice Krispies 'lovely rain' by Leo Burnett
Rice Krispies has released a spot by Leo Burnett.
Also in the News
GSK pushes Olympic anti-doping role
by Loulla-Mae Eleftheriou-Smith, 16 July 2012, 09:35AM
Barclays apologises for Libor scandal with press ads
by Alex Brownsell, 16 July 2012, 10:56AM
BSkyB's Now TV to launch tomorrow
by Maisie McCabe, 16 July 2012, 11:35AM
Guardian prepares for more job cuts as losses mount in 2012
by Arif Durrani, 16 July 2012, 11:21AM
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