Friday, 13 July 2012

Digital AM - Amazon, Campaign viral chart, Dentsu, O2, LoveFilm

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Amazon set to move into smartphone market
Amazon set to move into smartphone market
by John Reynolds
13 July 2012, 10:43AM
Amazon is to make a foray into the lucrative smartphone market, challenging the likes of Samsung and Apple, according to reports.
Campaign Viral Chart: DC shoes turn San Fran viral into chart topper
Campaign Viral Chart: DC shoes turn San Fran viral into chart topper
by Ben Hall
13 July 2012, 10:00AM
A viral ad produced in-house by shoe brand DC has rocketed through the chart this week with more than a million shares of "urban playground", which is set in San Francisco.
Why is Dentsu bidding so much for Aegis?
Why is Dentsu bidding so much for Aegis?
by Daniel Farey-Jones
13 July 2012, 08:55AM
Japanese marketing services company Dentsu's £3.2bn move on Aegis is an "incredibly bold move" at a "very rich price", but also very logical, according to financial analysts.
Brands need a point of view in social media
Brands need a point of view in social media
by Sarah Shearman
13 July 2012, 12:20PM
Brands should devise a content strategy and point of view, before they work on a social media strategy if they want to become a "must-follow brand" in social, according to a digital specialist at Dare at the Internet Advertising Bureau's Great Britis...
O2 restores network after day of embarrassment
O2 restores network after day of embarrassment
by Sarah Shearman
12 July 2012, 01:33PM
O2 has restored its mobile phone network after a nationwide outage left thousands of its customers unable to access the network yesterday.
LoveFilm to launch debut cinema ad
LoveFilm to launch debut cinema ad
by Ed Owen
12 July 2012, 12:18PM
LoveFilm is launching its first cinema ad to take advantage of the consumer appetite for a string of expected summer blockbusters.
Comparethemarket signs £30m deal to sponsor Corrie
Comparethemarket signs £30m deal to sponsor Corrie
by Maisie McCabe
12 July 2012, 08:00AM
Comparethemarket.com has signed a £30 million three-year deal, the biggest of its kind in the UK TV industry, to sponsor ITV's long-running Manchester-based soap Coronation Street.
Also in the news
Marketing Guru: how can I argue the case for greater resources for the digital part of our marketing team?
by Daryl Fielding, 13 July 2012, 11:00AM
Brand barometer: Abercrombie's latest viral campaign reviewed
by , 13 July 2012, 09:00AM
FT.com seeks fresh PR advice to compete in 'evolving media landscape'
by Sara Luker, 13 July 2012, 08:50AM
From the blogs
Retailers need to plug video gap - Social Brands 100
Maeve OSullivan
13 July 2012, 11:30AM
Advertisers are wasting money on ads to gain Facebook likes, says BBC report
Charlotte Henry
13 July 2012, 11:21AM
Social media: Politics 2.0 and the changing face of business
Ross Gill
13 July 2012, 10:46AM
Future of Murdoch's iPad tablet The Daily hangs in the balance
@gordonmacmillan
13 July 2012, 10:28AM
Big (Data) is Beautiful
John Carroll
13 July 2012, 9:17AM
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