| Latest news | |  | | | | | Barclays, the under-fire bank, has agreed a new three-year deal with the Premier League to remain the football tournament's title sponsor, as previously revealed in Marketing. | | |  | | | | | Japanese marketing services company Dentsu's £3.2bn move on Aegis is an 'incredibly bold move' at a 'very rich price', but also very logical, according to financial analysts. | | |  | | | | | A viral ad produced in-house by shoe brand DC has rocketed through the chart this week with more than a million shares of their 'urban playground' viral, set in San Francisco. | | |  | | | | | Sir Philip Green's Arcadia is expanding the footprint of its Topshop and Topman brands by striking a deal to sell its merchandise through a US retailer. | | |  | | | | | G4S's head of PR has defended the media handling of the Olympics security issue, explaining that the CEO is too busy 'getting the delivery right' to speak to the press. | | |  | | | | | Bartle Bogle Hegarty says it is committed to keeping its unique culture after the sale to Publicis Groupe, Claire Beale writes. | | |  | | | | | Virgin Media has enlisted Stephen Fry for its latest tongue-in-cheek campaign for its TiVo service, which will feature the comedian throwing some ninja-style moves alongside the company's owner Richard Branson. | | |  | | | | | SapientNitro's Kim Douglas leaves to head up the Singapore office and Diageo parts ways with Simon Breckon, its top vodka marketer in Europe, in this week's round-up of people moves across advertising, marketing and media. | | | | | Opinion | |  | | | | | When it comes to new product development it's important to take a strategic view of the fuzzy front end, write Joe Marshall and Annie Tokatlian, Ipsos Marketing. | | |  | | | | | Where there is tension between magazine owners and media agencies, there is also hope. | | | | | Intelligence | |  | | | | | Brands that want to connect with teens need to provide one of three core benefits, writes Louise Couchman, research director, Firefly Millward Brown. | | |  | | | | | Agencies reap the financial rewards following mergers and buyouts, but these lucrative deals can have a big impact on their clients, too. | | | | | | | Latest jobs | | | | | |  | | |
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