The Wall > Time to lighten up? Is familiarity the right tone for business in social media?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Nelson's Column: Mobile App Revolutionises Exhibitor Engagement at Golf Event 31 July 2012, 12:18PM Tweet Experiential or engagement marketing attempts to connect more strongly consumers with brands by “engaging” them in a dialogue and two-way, cooperative interaction. In today's world CMOs are focused more than ever on returns on investment. This is putting pressure on Event & Exhibition organisers to deliver more value. Time to lighten up? Is familiarity the right tone for business in social media? 31 July 2012, 10:05AM Tweet Since the internet boom was followed quickly by the rise of social media, we have become used to a way of life played out openly on a global stage. As individuals increasingly choose to tell Facebook rather than a therapist, businesses have been falling over themselves to demonstrate personality and in turn to take advantage of this new open forum, by and large for financial gain. Customer interaction is invaluable for building brand awareness and loyalty. But openness brings inevitable risk and companies need to adapt to survive in this new and unforgiving landscape. Tom Daley's Twitter troll arrested after global campaign in the wake of Olympic loss 31 July 2012, 8:09AM Tweet There is no helping some people. It is being reporting this morning that a 17-year-old has been arrested in Weymouth after malicious tweets were sent to Olympic diver Tom Daley following his disappointment yesterday in the Olympic synchronous diving competition. Twitter suspends Independent journalist Guy Adams' account after NBC tweet 30 July 2012, 6:26PM Tweet Twitter has suspended the account of the Independent’s Los Angeles correspondent, Guy Adams, after a tweet criticising NBC’s wobbly Olympics’ coverage, which has been trending on Twitter under the hashtag #NBCfail. NBC has confirmed it did file a complaint with Twitter and the account of @guyadams has since been suspended. A medal for Team GB athletes more than doubles their Twitter followers instantly 30 July 2012, 6:08PM Tweet Well over 300 Team GB athletes are active on Twitter for the 2012 Olympics. The most popular athlete on Twitter, before the games was Andy Murray followed by ‘household names’ including Chris Hoy, Mo Farah and Tom Daley. Since the start of the games, all the athletes have seen a growth in the number of Twitter followers and it seems winning a medal can also seriously boost your Twitter followers. Twitter Olympics: Team USA takes Gold, Team GB takes Silver and Jamaica Bronze 30 July 2012, 2:30PM Tweet With the London 2012 Games off to a flying start, it is Team USA at the head of the leader board in the Twitter stakes with over 190,000 Tweets made over the weekend and counting. Athletes call for the freedom to tweet with 'We demand change' campaign 30 July 2012, 2:07PM Tweet After just one weekend, the Olympics is dominating conversations on social media. People have been tweeting commentary on the opening ceremony and various sports, posting pictures from their visits to Olympic events, and watching streams of events. If pounds don't necessarily follow eyeballs, how can we make video advertising online more efficient? 30 July 2012, 11:17AM Tweet The Stone Roses reunion should never have happened - as far as I'm concerned if you weren't there the first time, make your own history. We spend too much time looking back. What's interesting though is that the warm glow of nostalgia can fundamentally affect our view of what actually happened. CEOs need social media, but many fear it, says study 30 July 2012, 10:24AM Tweet The world’s CEOs believe that in the next five years social media will push past websites, call centres and channel partners to become the No. 2 way to engage customers (after face-to-face communications), according to IBM's latest Global CEO study. How the wild west of the Viral Video was made 30 July 2012, 9:34AM Tweet Really interesting mini documentary here from US public service broadcaster PBS looking at the phenomenon of “Viral Video. While ten years ago it took ten months for a video to go viral today with social networks that can happen in a day. 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